Answers | Verified | Latest 2024 Version
Most of the entities below are classified as "Chains". Which one is a "Parent Company" consisting of
multiple chains? - ✔✔Accor
which is a true statement about parent companies? - ✔✔Parent Companies and the related chains have
changed over time
what are three different operation types? - ✔✔Corporate, Franchise, Independent
which is a true statement about independent hotels? - ✔✔independent hotels are not affiliated with a
specific chain
which is a true statement about management companies? - ✔✔management companies have contracts
where they receive payment for their services and/or some portion of profits
which is a true statement regarding geographic categorization? - ✔✔STR uses the UNWTO definitions
when it comes to recognizing countries
which is a true statement regarding markets? - ✔✔No market will ever cross country boundaries
in descending order of geographic size, which options below is correct? - ✔✔continent, sub-continent,
country, market, tract/sub-market
Which two geographic categories are the most important for a hotel GM? - ✔✔market and tract/sub-
market
Markets and tracts are created based on what two determining factors? - ✔✔number of hotels and
participation
, which is a true statement regarding tracts? - ✔✔Tracts are referred to as Sub-Markets outside of North
America
changes to how markets and tracts are geographically defined are made how often? - ✔✔annually
Which two non-geographic categories are the most important for a hotel GM? - ✔✔scale and class
how many scale categories are there compared to class categories? - ✔✔7 scale categories and 6 class
categories
which of the following is an accurate statement regarding scale and class groups and a single chain? -
✔✔a ritz carlton hotel will always be in the same scale and class groups in every country throughout the
world
which of the following is an accurate statement regarding class groups? - ✔✔independent hotels are
slotted into class groups based upon the ADR of the independent hotel compared to the chain hotels in
the same market
which of the following is NOT a location category used by the hotel industry? - ✔✔oceanfront
which is NOT a valid non-geographic category? - ✔✔guest satisfaction rating
Benchmarking in the hotel industry takes place at what level? - ✔✔-property level for an individual hotel
versus their comp set
-corporate level for a hotel company, for example one brand versus others
-geographic level for tourism organizations, for example city versus comparable cities
Comp sets are used for many purposes in hotel operations, which of the following is one of these
purposes? - ✔✔-comp sets can be used to aid the sales and marketing departments in determining the
effectiveness of various pricing decisions