Running Head: CASE STUDY OF WAL-MART AND AMAZON BUSINESS 1
Case study comparison of Wal-Mart and Amazon Business
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, CASE STUDY OF WAL-MART AND AMAZON’S BUSINESS 2
Introduction
Wal-Mart and Amazon’s business models
The business model is a simplified and clarified structure designed to represent the
complexity of a system in a simplified way. It might be presented in words, graphics or
architectural manner so as to give a direct and easy interpretation of what an organization does in
delivering goods and services of an organization (Sommer, 2012). Wal-Mart is a business model
that is cheap that was founded by Sam Walton in the year 1992 in America. The model
emphasizes on low prices in order to attract more customers to purchase the goods in plenty. The
model has embraced technology by use of a computerized method to control the hours
employees need to work. The model pays special attention to the employees by giving the
businesses minimum wages and putting in place fundamental health care plans. The Wal-Mart's
model operates on low prices hence increasing sales, creates a good relationship with its partners
making it become one of the major distributors (Sommer,2012).) Amazon, on the other hand,
uses the internet at large in retailing. The model sells standard products by publishing and
advertising goods on the internet. It does not only deal with brand new products but also deals
with used products. Despite the fact that it is an online retailer all the goods are not stored online
(Muehlhausen, 2013)
Wal-Mart and Amazon business strategies
Wal-Mart is changing to adopt the e-commerce system of retailing products. More so
Wal-Mart is working on improving the experience of the customer by opening checkout lines
prior to hours that shopping is at its peak during the holidays. Employing more staff members
and make observations on how they socialize with the customers through a program known as a
Case study comparison of Wal-Mart and Amazon Business
By (student name)
Institution affiliation
Instructor
Course
Date
, CASE STUDY OF WAL-MART AND AMAZON’S BUSINESS 2
Introduction
Wal-Mart and Amazon’s business models
The business model is a simplified and clarified structure designed to represent the
complexity of a system in a simplified way. It might be presented in words, graphics or
architectural manner so as to give a direct and easy interpretation of what an organization does in
delivering goods and services of an organization (Sommer, 2012). Wal-Mart is a business model
that is cheap that was founded by Sam Walton in the year 1992 in America. The model
emphasizes on low prices in order to attract more customers to purchase the goods in plenty. The
model has embraced technology by use of a computerized method to control the hours
employees need to work. The model pays special attention to the employees by giving the
businesses minimum wages and putting in place fundamental health care plans. The Wal-Mart's
model operates on low prices hence increasing sales, creates a good relationship with its partners
making it become one of the major distributors (Sommer,2012).) Amazon, on the other hand,
uses the internet at large in retailing. The model sells standard products by publishing and
advertising goods on the internet. It does not only deal with brand new products but also deals
with used products. Despite the fact that it is an online retailer all the goods are not stored online
(Muehlhausen, 2013)
Wal-Mart and Amazon business strategies
Wal-Mart is changing to adopt the e-commerce system of retailing products. More so
Wal-Mart is working on improving the experience of the customer by opening checkout lines
prior to hours that shopping is at its peak during the holidays. Employing more staff members
and make observations on how they socialize with the customers through a program known as a
