2024 Exam Questions and Answers
100% Pass
Ideologies - Answer>>Beliefs and values represented in the text
Rhyme - Answer>>Used to be humorous.
Conglomerate - Answer>>A large media company that has
grown by buying up smaller media companies to increase power
and profits. (E.g. News corp has The Sun, formerly News of the
World, The Walt Disney Company has Lucasfilm including Star
Wars and Indiana Jones, Marvel including all comics and Marvel
Studios films.
Supply chain - Answer>>The different ways that companies can
make money from the media.
Production - Answer>>Producing the product
Distribution - Answer>>Getting to the audience (not just
newspapers anymore)
Vertical integration - Answer>>When a company buys other
companies above or below the supply chain. For example, Walt
Disney Company bought Lucasfilm, who make Star Wars and
Indiana Jones, and they now make films, TV shows etc. on
commission of Disney, and Disney distribute the films.
Horizontal integration - Answer>>Buying another newspaper or
something in the same industry. E.g. Two TV channels merging or
becoming part of the same group.