Theorists June 2024 Exam Questions
and Answers 100% Pass
Identity (David Gauntlett) - Answer>>- Media provide us with
tools or resources we use to construct our identity
- Media used to convey singular messages about ideal male &
female identities
- Modern day, range of stars, icons and characters whom we pick
and mix ideas from
Cultivation (George Gerbner) - Answer>>- Exposure to
repeated patterns of representation over periods of time can
influence our perceptions of the world
- Cultivation reinforces mainstream values
Semiotics (Roland Barthes) - Answer>>- Communicate
meaning through significance
- Signs can function with denotations and connotations
Feminism (Liesbet van Zoonen) - Answer>>- Gender
constructed through discourse, meaning varies according to
cultural and historical context
- Display of women's bodies to be looked at is core element of
Western patriarchal society
- Visual and Narrative codes used to construct male body and
female body are different
Media Effects (Albert Bandura) - Answer>>- Media can implant
ideas in the mind of the audience
- Audience acquire attitudes, emotional responses and new styles
of conduct through modelling
- Media representations of transgression behaviour such as
violence can lead audience members to imitate behaviour