Capsim Simulation Review Final Exam
To invent a new product, which simulation inputs must be provided? - ANS-Name, Size,
Performance, MTBF
Buyer's Market - ANS-The best time for consumers to buy; characterized by large
supply, small demand, and low prices.
Seller's Market - ANS-The best time for producers to sell; characterized by large
demand, small supply, and high prices
Which inputs to the simulation affect the December Customer Survey score for a
product? - ANS-Price, performance, size, MTBF, promo budget, sales budget, AR Policy
What one factor affects the December customer Survey score, but is not an input? -
ANS-Age
How can a person use the Production Report to determine the number of units
produced? - ANS-capacity * plant utilization = production
What is the main reason for inventing a new product? - ANS-Increase your market
share; takes market share away from your competitors
Why is it good to invent a new product for the high tech segment? - ANS-The product
age starts off at 0, which is ideal
Explain "everything you know" about the promo budget - ANS-A promo budget
corresponds to "awareness" and is spent on commercials, coupons, etc.; must
continually be funded or customers will forget about the product
Awareness - ANS-the % of people who could know about your product that do know
about it
Explain "everything you know" about the sales budget - ANS-Corresponds with
"accessibility"; spent on wages of sales people, warehouses, trucks, customer service
Accessibility - ANS-the % of people who could get the product if they wanted it
To invent a new product, which simulation inputs must be provided? - ANS-Name, Size,
Performance, MTBF
Buyer's Market - ANS-The best time for consumers to buy; characterized by large
supply, small demand, and low prices.
Seller's Market - ANS-The best time for producers to sell; characterized by large
demand, small supply, and high prices
Which inputs to the simulation affect the December Customer Survey score for a
product? - ANS-Price, performance, size, MTBF, promo budget, sales budget, AR Policy
What one factor affects the December customer Survey score, but is not an input? -
ANS-Age
How can a person use the Production Report to determine the number of units
produced? - ANS-capacity * plant utilization = production
What is the main reason for inventing a new product? - ANS-Increase your market
share; takes market share away from your competitors
Why is it good to invent a new product for the high tech segment? - ANS-The product
age starts off at 0, which is ideal
Explain "everything you know" about the promo budget - ANS-A promo budget
corresponds to "awareness" and is spent on commercials, coupons, etc.; must
continually be funded or customers will forget about the product
Awareness - ANS-the % of people who could know about your product that do know
about it
Explain "everything you know" about the sales budget - ANS-Corresponds with
"accessibility"; spent on wages of sales people, warehouses, trucks, customer service
Accessibility - ANS-the % of people who could get the product if they wanted it
