PURPOSIVE COMMUNICATION
Midterm Reviewer
COMMUNICATION TYPES
● Verbal
○ This occurs when we engage in speaking with others. It can be f2f
or over a phone. The medium of communication is oral.
● Non-Verbal
○ Includes facial expression, posture, eye contact, hand movement,
and touch.
● Written
○ Printed messages.
○ Can be formal or informal.
○ The message lives on perpetuity.
● Visual
○ We are a visual society.
○ Includes illustration, images, videos.
COMMUNICATION PROCESSES
Models of Communication
● These are conceptual representations of human communication.
● Transmission Model
○ Designed to mirror the functioning of radio and telephone
technologies.
○ Originally developed by Claude Shannon.
, ○ The linear model was turned into a circular one;
○ when Warren Weaver later on added the concept of feedback.
○ According to John Fiske, it is widely accepted as one of the main
seeds out of Communication Studies has grown.
○ “Informational” approach to communication focused on how a
message was transmitted.
3 primary parts:
● Sender
○ Information source produces a message and the transmitter
encodes the message into signals.
● Channel
○ To which the signals are adapted for transmission.
● Receiver
○ ‘Decodes’ (reconstruct) the message from the signal. The
message arrives in its destination.
Noise = Static
● Transaction Model
○ Also known as the “convergence model”
○ Exchange of ideas and messages.
○ Takes place both ways from sender to receiver and vice-versa.
○ Drawbacks- there is feedback but it is not simultaneous.
Midterm Reviewer
COMMUNICATION TYPES
● Verbal
○ This occurs when we engage in speaking with others. It can be f2f
or over a phone. The medium of communication is oral.
● Non-Verbal
○ Includes facial expression, posture, eye contact, hand movement,
and touch.
● Written
○ Printed messages.
○ Can be formal or informal.
○ The message lives on perpetuity.
● Visual
○ We are a visual society.
○ Includes illustration, images, videos.
COMMUNICATION PROCESSES
Models of Communication
● These are conceptual representations of human communication.
● Transmission Model
○ Designed to mirror the functioning of radio and telephone
technologies.
○ Originally developed by Claude Shannon.
, ○ The linear model was turned into a circular one;
○ when Warren Weaver later on added the concept of feedback.
○ According to John Fiske, it is widely accepted as one of the main
seeds out of Communication Studies has grown.
○ “Informational” approach to communication focused on how a
message was transmitted.
3 primary parts:
● Sender
○ Information source produces a message and the transmitter
encodes the message into signals.
● Channel
○ To which the signals are adapted for transmission.
● Receiver
○ ‘Decodes’ (reconstruct) the message from the signal. The
message arrives in its destination.
Noise = Static
● Transaction Model
○ Also known as the “convergence model”
○ Exchange of ideas and messages.
○ Takes place both ways from sender to receiver and vice-versa.
○ Drawbacks- there is feedback but it is not simultaneous.
