Purposive Communication Notes

Purposive Communication - Three Primary Parts:
- Writing, speaking, and presenting to - Sender
different audiences for various - Channel; signals are
purposes. adapted for transmission
- Receiver; ‘decodes’ the
Communication Types message from the signal
● Verbal (Noise = Static)
- Occurs when speaking with others ● Transaction Model
- Can be face-to-face, over the ● Interaction Model
telephone, via Skype/Zoom, etc. -
- The medium of the message is oral. ❖ Informational approach to
● Non-verbal communication focused on how a
- Includes facial expression, posture, message was transmitted.
eye contact, hand movements, and
touch
● Written
- Printed messages
- Can be formal or informal
- The message lives on, perhaps in
perpetuity (forever)
● Visual
- Illustrations, videos, images, etc.

Communication Processes
Models of Communication
- Conceptual representations of
human communication
● Transmission Model
- Designed to mirror the functioning
radio and telephone technologies
- Originally developed by Claude
Shannon, the linear model was
turned into a circular one;
➔ Sender►Encoded
Message►Channel►Decod
ed Message►Receiver
(Noise)
- Warren Weaver later on added the
concept of feedback
➔ Sender►Encoded
Message►Channel►
Decoded Message►
Receiver►feedback to
Sender (Noise)