Samenvatting CONDENSED - Consumer Behavior (E_EBE3_CBEH)

Consumer behavior
Overview (in lecture 1)
Course overview
 13 lectures (last lecture dedicated to exam preparation)
 6 tutorials

Lectures
Weeks 1 & 2: Focus on methodology
 Understand and explain methodology of academic articles based on experimental consumer
research
 Interpret graphical output of experiments and results

Weeks 3 – 6: Consumer behavior topics
 Understand important concepts and theories in the study of consumer behavior
 Understand consumer decisions from different theoretical perspectives
 Apply theoretical frameworks to real-life consumer contexts

Tutorials
 Week 1: Small tutorial – forming groups
 Week 2: Large tutorial
 Week 3: Large tutorial
 Week 4: Small tutorial
 Week 5: Small tutorial
 Week 6: Small tutorial

Course material
 Consumer Behavior, 2nd edition 2020 (Kardes et al.)
o Selection of Chapters
 Set of additional articles
o 3 handled in Lectures
o 3 handled in Tutorials
 Slides

Exam
 50% multiple choice
 50% open questions
 Counts for 70% of final grade (minimum: 5.0)

Assignments
 Individual assignments
o Counts for 10% of final grade (minimum: 5.0)
 Group assignments
o Counts for 20% of final grade (minimum: 5.0)

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