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Composition and layout - ✔✔Composition is the arrangement of design elements
that form a whole image. A successful composition attracts the viewer and guides
their eye across the design. In visual art, you might hear this referred to as "form."
In graphic design, it's often called layout. Composition is made up of a number of
different visual design elements, including balance, proximity, alignment,
repetition, contrast and white space.
Balance - ✔✔This isn't your ability to walk a straight line after three beers. In
design, balance involves the placement of elements on the page so that the text and
graphic elements are evenly distributed. There are three ways to achieve balance:
symmetrically, asymmetrically and radially.
, Symetrical - ✔✔Symmetry is achieved when all design elements are equal on
both sides of a central line
Asymmetrical - ✔✔When graphics and text are not equal on both sides of a
central line, a design is said to be asymmetrical. In the example above, there is still
balance, but there are graphics on one side and text on the other
Radial - ✔✔When graphics and text are not equal on both sides of a central line, a
design is said to be asymmetrical. In the example above, there is still balance, but
there are graphics on one side and text on the other
Proximity - ✔✔The way in which design elements are grouped or spaced on a
page is called proximity. Great design groups like elements together.
Alignment - ✔✔Alignment is the position of text or graphics, whether left, right,
centered or full justified..
Repitition - ✔✔To maintain a unified look, designers repeat elements throughout
a design. (Repetition is also defined as the number of times your toddler asks for a
cookie.)