AIPMM - CPM PRACTICE EXAM QUESTIONS WITH CORRECT ANSWERS { GRADED A+}

AIPMM - CPM PRACTICE EXAM

QUESTIONS WITH CORRECT ANSWERS

{ GRADED A+}




Nature and characteristic of a service - ✔✔intangibility


inseparability


variability


perishability


What are the 4 Kotler's Market Strategies? - ✔✔Product


Price


Promotion


Place


What are Porter's 5 forces? - ✔✔Intensity of Competitive Rivalry

,Threat of New Entrants


Threat of Substitute


Bargaining Power of Customers


Bargaining Power of Suppliers


What are the 7 phases of PLC? - ✔✔Conceive


Plan


Develop


Qualify


Launch


Deliver


Retire


What are the steps of NPD? (Phases) - ✔✔Conceive


Plan


Develop


Qualify

, What is the strategy for existing market/existing product? (Ansoff's Growth

Matrix) - ✔✔Market Penetration


What is the strategy for existing market/new product? (Ansoff's Growth Matrix) -

✔✔Product Development


What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) -

✔✔Market Development


What is the strategy for new market/new product? (Ansoff's Growth Matrix) -

✔✔Diversification


Market Objective: Gain awareness


Competition: None


Product: One


Price: Skimming/Penetration


Promotion: Educate/Inform


Place: Limited - ✔✔Introduction


Market Objective: Stress differentiation


Competition: Growing