CCI 150 Exam 1
There are four schools in the College of Communication and Information. What are
they? Which ones offer a minor? Which one offers only a minor to undergraduates? -
ANS-1. Advertising & Public Relations
2. Communication Studies
3. Information Sciences - ONLY OFFERS MINOR
4. Journalism & Electronic Media
What are the areas of specialization in journalism? - ANS-Visual communication,
Print/Web, Science, Media Management, Broadcast, Magazine, Sports, Business,
Political, Entertainment, International
Who/What owns most major media? - ANS-Mostly businesses - corporate chains, large
and small
Be able to identify the major ways media make money, both from the book and lecture -
ANS-
Media make money four ways: - ANS-1. Advertising
2. Subscription/Circulation Revenue
3. Audience Donations
4. Private Support
The phrase: The media are pervasive - ANS-Meaning: Influential
We know what we know through the media
What are the primary types of mass media (three)? Be able to categorize examples. -
ANS-Print - Books, magazines, newspapers, etc.
Electronic - Radio, tv, internet, etc.
Chemical - Primarily film, film movies, film photography
Be able to identify and recognize examples of the mass media models discussed in
class, especially elitist/populist. - ANS-
Elitist Populist Model - ANS-Populist content wins out over Elitist content
(We get more "celebrity goes to rehab" shows than "learn a lot from the great
documentary" shows)
, Profit wins - We get more content that benefit the vertically integrated corporation
Attracts Bigger Audience
Ex. Popsugar, Buzzed, Ranker & Reality TV
Economic imperative - ANS-Economic = money
Imperative = has to do it
Businesses have to make money to stay in business
Most business decisions are based upon economic imperative
What is demassification and what does it happen? - ANS-Opposite of mass media
Moving away from the old "mass" media
Caused by Proliferation of Media (having LOTS more choices than ever before)
Moving toward fragmented-(broken up)audiences
Demassification gives audiences more choice
Demassification gives advertisers more choice
Fragmented Audience - broken up audience as opposed to one big audience
Difference between mass media and targeted media - ANS-Mass Media - when a huge
audience is consuming all the same media at once (Super Bowl)
Targeted Media - a type of media for everyone ("something for everyone")
A result of demassification
What are some major forces that cause media industries to change? - ANS-Money
Power
Technology
What is convergence and why is it an important topic right now? - ANS-The coming
together or blending of different types of media
Ex. Gannett Corporation publishing articles and making news broadcasts about
insurance for hurricane victims in Florida.
This resulted in legislation passing regulations and laws which required insurance
companies to provide coverage for hurricane victims
There are four schools in the College of Communication and Information. What are
they? Which ones offer a minor? Which one offers only a minor to undergraduates? -
ANS-1. Advertising & Public Relations
2. Communication Studies
3. Information Sciences - ONLY OFFERS MINOR
4. Journalism & Electronic Media
What are the areas of specialization in journalism? - ANS-Visual communication,
Print/Web, Science, Media Management, Broadcast, Magazine, Sports, Business,
Political, Entertainment, International
Who/What owns most major media? - ANS-Mostly businesses - corporate chains, large
and small
Be able to identify the major ways media make money, both from the book and lecture -
ANS-
Media make money four ways: - ANS-1. Advertising
2. Subscription/Circulation Revenue
3. Audience Donations
4. Private Support
The phrase: The media are pervasive - ANS-Meaning: Influential
We know what we know through the media
What are the primary types of mass media (three)? Be able to categorize examples. -
ANS-Print - Books, magazines, newspapers, etc.
Electronic - Radio, tv, internet, etc.
Chemical - Primarily film, film movies, film photography
Be able to identify and recognize examples of the mass media models discussed in
class, especially elitist/populist. - ANS-
Elitist Populist Model - ANS-Populist content wins out over Elitist content
(We get more "celebrity goes to rehab" shows than "learn a lot from the great
documentary" shows)
, Profit wins - We get more content that benefit the vertically integrated corporation
Attracts Bigger Audience
Ex. Popsugar, Buzzed, Ranker & Reality TV
Economic imperative - ANS-Economic = money
Imperative = has to do it
Businesses have to make money to stay in business
Most business decisions are based upon economic imperative
What is demassification and what does it happen? - ANS-Opposite of mass media
Moving away from the old "mass" media
Caused by Proliferation of Media (having LOTS more choices than ever before)
Moving toward fragmented-(broken up)audiences
Demassification gives audiences more choice
Demassification gives advertisers more choice
Fragmented Audience - broken up audience as opposed to one big audience
Difference between mass media and targeted media - ANS-Mass Media - when a huge
audience is consuming all the same media at once (Super Bowl)
Targeted Media - a type of media for everyone ("something for everyone")
A result of demassification
What are some major forces that cause media industries to change? - ANS-Money
Power
Technology
What is convergence and why is it an important topic right now? - ANS-The coming
together or blending of different types of media
Ex. Gannett Corporation publishing articles and making news broadcasts about
insurance for hurricane victims in Florida.
This resulted in legislation passing regulations and laws which required insurance
companies to provide coverage for hurricane victims
