Business Research Methods Final
applied business research - correct answer-Research conducted to address a
specific business decision for a specific firm or organization.
basic business research - correct answer-Research conducted without a
specific decision in mind that usually does not address the needs of a specific
organization. It attempts to expand the limits of knowledge in general and is
not aimed at solving a particular pragmatic problem.
business research - correct answer-The application of the scientific method in
searching for the truth about business phenomena. These activities include
defining business opportunities and problems, generating and evaluating
ideas, monitoring performance, and understanding the business process.
hypothesis - correct answer-Formal statement of an unproven proposition that
is empirically testable.
theory - correct answer-A formal, logical explanation of some events that
includes predictions of how things relate to one another.
variables - correct answer-Anything that may assume different numerical
values; the empirical assessment of a concept.
causal research - correct answer-Allows causal inferences to be made; seeks
to identify cause-and-effect relationships.
descriptive research - correct answer-Describes characteristics of objects,
people, groups, organizations, or environments; tries to "paint a picture" of a
given situation.
exploratory research - correct answer-Conducted to clarify ambiguous
situations or discover ideas that may be potential business opportunities.
business ethics - correct answer-The application of morals to behavior related
to the exchange environment.
confidentiality - correct answer-The information involved in a research study
will not be shared with others.
,informed consent - correct answer-When an individual understands what the
researcher wants him or her to do and consents to the research study.
dependent variable - correct answer-A process outcome or a variable that is
predicted and/or explained by other variables.
independent variable - correct answer-A variable that is expected to influence
the dependent variable in some way.
problem definition - correct answer-The process of defining and developing a
decision statement and the steps involved in translating it into more precise
research terminology, including a set of research objectives.
qualitative business research - correct answer-Research that addresses
business objectives through techniques that allow the researcher to provide
elaborate interpretations of phenomena without depending on numerical
measurement; its focus is on discovering true inner meanings and new
insights.
quantitative business research - correct answer-Business research that
addresses research objectives through empirical assessments that involve
numerical measurement and analysis.
systematic error - correct answer-Error resulting from some imperfect aspect
of the research design that causes respondent error or from a mistake in the
execution of the research.
observation - correct answer-The systematic process of recording the
behavioral patterns of people, objects, and occurrences as they are
witnessed.
control group - correct answer-A group of subjects to whom no experimental
treatment is administered.
experimental group - correct answer-A group of subjects to whom an
experimental treatment is administered.
experimental treatment - correct answer-The term referring to the way an
experimental variable is manipulated.
, attribute - correct answer-A single characteristic or fundamental feature of an
object, person, situation, or issue.
coefficient alpha (?) - correct answer-The most commonly applied estimate of
a multiple-item scale's reliability. It represents the average of all possible
split-half reliabilities for a construct.
composite measures - correct answer-Assign a value to an observation based
on a mathematical derivation of multiple variables.
concept - correct answer-A generalized idea that represents something of
meaning.
construct - correct answer-A term used to refer to concepts measured with
multiple variables.
construct validity - correct answer-Exists when a measure reliably measures
and truthfully represents a unique concept; consists of several components
including face validity, content validity, criterion validity, convergent validity,
and discriminant validity.
content validity - correct answer-The degree that a measure covers the
breadth of the domain of interest.
continuous measures - correct answer-Measures that reflect the intensity of a
concept by assigning values that can take on any value along some scale
range.
convergent validity - correct answer-Concepts that should be related to one
another are in fact related; highly reliable scales contain convergent validity.
correspondence rules - correct answer-Indicate the way that a certain value
on a scale corresponds to some true value of a concept.
criterion validity - correct answer-The ability of a measure to correlate with
other standard measures of similar constructs or established criteria.
discrete measures - correct answer-Measures that take on only one of a finite
number of values.
applied business research - correct answer-Research conducted to address a
specific business decision for a specific firm or organization.
basic business research - correct answer-Research conducted without a
specific decision in mind that usually does not address the needs of a specific
organization. It attempts to expand the limits of knowledge in general and is
not aimed at solving a particular pragmatic problem.
business research - correct answer-The application of the scientific method in
searching for the truth about business phenomena. These activities include
defining business opportunities and problems, generating and evaluating
ideas, monitoring performance, and understanding the business process.
hypothesis - correct answer-Formal statement of an unproven proposition that
is empirically testable.
theory - correct answer-A formal, logical explanation of some events that
includes predictions of how things relate to one another.
variables - correct answer-Anything that may assume different numerical
values; the empirical assessment of a concept.
causal research - correct answer-Allows causal inferences to be made; seeks
to identify cause-and-effect relationships.
descriptive research - correct answer-Describes characteristics of objects,
people, groups, organizations, or environments; tries to "paint a picture" of a
given situation.
exploratory research - correct answer-Conducted to clarify ambiguous
situations or discover ideas that may be potential business opportunities.
business ethics - correct answer-The application of morals to behavior related
to the exchange environment.
confidentiality - correct answer-The information involved in a research study
will not be shared with others.
,informed consent - correct answer-When an individual understands what the
researcher wants him or her to do and consents to the research study.
dependent variable - correct answer-A process outcome or a variable that is
predicted and/or explained by other variables.
independent variable - correct answer-A variable that is expected to influence
the dependent variable in some way.
problem definition - correct answer-The process of defining and developing a
decision statement and the steps involved in translating it into more precise
research terminology, including a set of research objectives.
qualitative business research - correct answer-Research that addresses
business objectives through techniques that allow the researcher to provide
elaborate interpretations of phenomena without depending on numerical
measurement; its focus is on discovering true inner meanings and new
insights.
quantitative business research - correct answer-Business research that
addresses research objectives through empirical assessments that involve
numerical measurement and analysis.
systematic error - correct answer-Error resulting from some imperfect aspect
of the research design that causes respondent error or from a mistake in the
execution of the research.
observation - correct answer-The systematic process of recording the
behavioral patterns of people, objects, and occurrences as they are
witnessed.
control group - correct answer-A group of subjects to whom no experimental
treatment is administered.
experimental group - correct answer-A group of subjects to whom an
experimental treatment is administered.
experimental treatment - correct answer-The term referring to the way an
experimental variable is manipulated.
, attribute - correct answer-A single characteristic or fundamental feature of an
object, person, situation, or issue.
coefficient alpha (?) - correct answer-The most commonly applied estimate of
a multiple-item scale's reliability. It represents the average of all possible
split-half reliabilities for a construct.
composite measures - correct answer-Assign a value to an observation based
on a mathematical derivation of multiple variables.
concept - correct answer-A generalized idea that represents something of
meaning.
construct - correct answer-A term used to refer to concepts measured with
multiple variables.
construct validity - correct answer-Exists when a measure reliably measures
and truthfully represents a unique concept; consists of several components
including face validity, content validity, criterion validity, convergent validity,
and discriminant validity.
content validity - correct answer-The degree that a measure covers the
breadth of the domain of interest.
continuous measures - correct answer-Measures that reflect the intensity of a
concept by assigning values that can take on any value along some scale
range.
convergent validity - correct answer-Concepts that should be related to one
another are in fact related; highly reliable scales contain convergent validity.
correspondence rules - correct answer-Indicate the way that a certain value
on a scale corresponds to some true value of a concept.
criterion validity - correct answer-The ability of a measure to correlate with
other standard measures of similar constructs or established criteria.
discrete measures - correct answer-Measures that take on only one of a finite
number of values.
