Chapter 7 -ISDS 705 exam with
complete solutions
Peer Production - ANSWER-Collaboration between users to create content,
products, and services
Collaborative Consumption - ANSWER-Participants share access to products
and services rather than having ownership
Blogs - ANSWER-Online journal entries usually presented in a reverse
chronological order
Long tail - ANSWER-Phenomenon whereby firms can make money by offering a
near-limitless selection of contents and products
Trackbacks - ANSWER-Links in a blog post that refer readers back to cited
sources; Allows an author to acknowledge the source of an item in their posts,
which allows bloggers to follow the popularity of their posts among other
bloggers
Blog Rolls - ANSWER-List of a blogger's favorite blogs
Immediate and unfiltered publication - ANSWER-The ability to reach the public
without limits on publication size and without having posts filtered, edited, or
cut by the mainstream media
Ease of Use - ANSWER-Creating a new post usually involves clicking a single
button
Comment threads - ANSWER-Readers can offer comments on posts
, Chapter 7 -ISDS 705 exam with
complete solutions
Reverse Chronology - ANSWER-Posts are listed in reverse order of creation,
making it easy to see the most recent content
Persistence - ANSWER-Posts are maintained indefinitely at locations accessible
by permanent links
Serchability - ANSWER-Current and archived posts are easily searchable
Tags - ANSWER-Posts are often classified under an organized tagging scheme
Owned Media - ANSWER-Communication channels that an organization
controls
Paid Media - ANSWER-Efforts where an organization pays to leverage a channel
or promote a message; Includes advertisement and sponsorships
Earned Media - ANSWER-Promotions that are not paid for or owned but rather
grow organically from customer efforts or other favorable publicity; Social
media can be a key driver of earned media (positive tweets, Facebook posts,
and pins)
Inbound Marketing - ANSWER-Leveraging online channels to draw consumers
to the firm with compelling content rather than conventional forms of
promotion such as advertising, e-mail marketing, traditional mailings, and sales
calls
Wikis - ANSWER-Website that can be modified by anyone directly within a web
browser, that serves as a shared knowledge repository; Acts as a collective
corporate memory that is vital for sharing skills, learning, and preserving
complete solutions
Peer Production - ANSWER-Collaboration between users to create content,
products, and services
Collaborative Consumption - ANSWER-Participants share access to products
and services rather than having ownership
Blogs - ANSWER-Online journal entries usually presented in a reverse
chronological order
Long tail - ANSWER-Phenomenon whereby firms can make money by offering a
near-limitless selection of contents and products
Trackbacks - ANSWER-Links in a blog post that refer readers back to cited
sources; Allows an author to acknowledge the source of an item in their posts,
which allows bloggers to follow the popularity of their posts among other
bloggers
Blog Rolls - ANSWER-List of a blogger's favorite blogs
Immediate and unfiltered publication - ANSWER-The ability to reach the public
without limits on publication size and without having posts filtered, edited, or
cut by the mainstream media
Ease of Use - ANSWER-Creating a new post usually involves clicking a single
button
Comment threads - ANSWER-Readers can offer comments on posts
, Chapter 7 -ISDS 705 exam with
complete solutions
Reverse Chronology - ANSWER-Posts are listed in reverse order of creation,
making it easy to see the most recent content
Persistence - ANSWER-Posts are maintained indefinitely at locations accessible
by permanent links
Serchability - ANSWER-Current and archived posts are easily searchable
Tags - ANSWER-Posts are often classified under an organized tagging scheme
Owned Media - ANSWER-Communication channels that an organization
controls
Paid Media - ANSWER-Efforts where an organization pays to leverage a channel
or promote a message; Includes advertisement and sponsorships
Earned Media - ANSWER-Promotions that are not paid for or owned but rather
grow organically from customer efforts or other favorable publicity; Social
media can be a key driver of earned media (positive tweets, Facebook posts,
and pins)
Inbound Marketing - ANSWER-Leveraging online channels to draw consumers
to the firm with compelling content rather than conventional forms of
promotion such as advertising, e-mail marketing, traditional mailings, and sales
calls
Wikis - ANSWER-Website that can be modified by anyone directly within a web
browser, that serves as a shared knowledge repository; Acts as a collective
corporate memory that is vital for sharing skills, learning, and preserving
