chapter 1 psychology of advertising
(book)
(1)the psychological core,
(2)the process of making decisions,
(3)the consumer's culture, and
(4)consumer behaviour outcomes and issues. - correct answer-list the four basic domains in
consumer behaviour
Consumer behaviour - correct answer-reflects the totality of consumers' decisions with
respect to the acquisition, consumption, and disposition of goods, services, activities,
experiences, people, and ideas by (human) decision-making units [over time].
examples of consumer behavior - correct answer--use of services, activities, experiences,
and ideas (attending a concert, taking a trip)
-consumers make decisions about people (voting for politicians, reading books by certain
authors)
-hoices about the consumption of time, a scarce resource (youtube, Facebook, homework?)
true - correct answer-TRUE OR FALSE: How we use time reflects who we are, what our
lifestyles are like, and how we are both the same as and different from others
offering - correct answer-Because consumer behavior includes the consumption of so many
things, we use the simple term _______ to encompass these entities.
offering - correct answer-A product, service, activity, experience, or idea offered by a
marketing organization to consumers.
acquisition - correct answer-The process by which a consumer comes to own an offering//
obtaining goods and services, such as renting, leasing, trading, and sharing, time and
money
true - correct answer-TRUE OR FALSE: interruption actually makes a pleasant experience
seem more enjoyable when resumed.
true - correct answer-TRUE OR FALSE: attitudes toward materialism, status, and
self-concept play a role in acquisition behavior
usage - correct answer--The process by which a consumer uses an offering (core of
consumer behavior)
false - correct answer-true or false: Whether and why we use certain products can NOT
symbolize something about who we are, what we value, and what we believe.
, marketers must be sensitive to when consumers are likely to use a product - correct
answer--whether they find it effective
-whether they control their consumption of it
-how they react after using it
Disposition - correct answer-The process by which a consumer discards an offering.
-vintage shops
-recycling
disposition
acquisition - correct answer-Entire markets are designed around linking one consumer's
________ decision to other consumers' ________ decisions
1 -personal goals,
2- safety concerns,
3 - or a desire to reduce economic, social, or psychological risk. - correct answer-Decisions
about whether to acquire, use, or dispose of an offering are often related to
__________________ (3)
transparency - correct answer-increasingly of concern when consumers want to know what a
brand or company stands for.
1) Buying
2)Trading
3)Renting/Leasing
4)Bartering
5)Gifting
6)Finding
7)Stealing
8) Sharing - correct answer-Eight Ways to Acquire an Offering
1) Find a new use for it.
2)Get rid of it temporarily.
3)Get rid of it permanently. - correct answer-options for consumers who want to dispose of a
tangible product
true - correct answer-TRUE OR FALSE: Transitions such as graduation, birth, retirement,
and death also affect when we acquire, use, and dispose of offerings.
1-acquisition
2-usage
3-disposition - correct answer-Consumers must make decisions about how much of a good
or service they need; how often they need it; and how much time they will spend in
________.
(1)uses larger amounts of the product,
(2)uses the product more frequently, or
(book)
(1)the psychological core,
(2)the process of making decisions,
(3)the consumer's culture, and
(4)consumer behaviour outcomes and issues. - correct answer-list the four basic domains in
consumer behaviour
Consumer behaviour - correct answer-reflects the totality of consumers' decisions with
respect to the acquisition, consumption, and disposition of goods, services, activities,
experiences, people, and ideas by (human) decision-making units [over time].
examples of consumer behavior - correct answer--use of services, activities, experiences,
and ideas (attending a concert, taking a trip)
-consumers make decisions about people (voting for politicians, reading books by certain
authors)
-hoices about the consumption of time, a scarce resource (youtube, Facebook, homework?)
true - correct answer-TRUE OR FALSE: How we use time reflects who we are, what our
lifestyles are like, and how we are both the same as and different from others
offering - correct answer-Because consumer behavior includes the consumption of so many
things, we use the simple term _______ to encompass these entities.
offering - correct answer-A product, service, activity, experience, or idea offered by a
marketing organization to consumers.
acquisition - correct answer-The process by which a consumer comes to own an offering//
obtaining goods and services, such as renting, leasing, trading, and sharing, time and
money
true - correct answer-TRUE OR FALSE: interruption actually makes a pleasant experience
seem more enjoyable when resumed.
true - correct answer-TRUE OR FALSE: attitudes toward materialism, status, and
self-concept play a role in acquisition behavior
usage - correct answer--The process by which a consumer uses an offering (core of
consumer behavior)
false - correct answer-true or false: Whether and why we use certain products can NOT
symbolize something about who we are, what we value, and what we believe.
, marketers must be sensitive to when consumers are likely to use a product - correct
answer--whether they find it effective
-whether they control their consumption of it
-how they react after using it
Disposition - correct answer-The process by which a consumer discards an offering.
-vintage shops
-recycling
disposition
acquisition - correct answer-Entire markets are designed around linking one consumer's
________ decision to other consumers' ________ decisions
1 -personal goals,
2- safety concerns,
3 - or a desire to reduce economic, social, or psychological risk. - correct answer-Decisions
about whether to acquire, use, or dispose of an offering are often related to
__________________ (3)
transparency - correct answer-increasingly of concern when consumers want to know what a
brand or company stands for.
1) Buying
2)Trading
3)Renting/Leasing
4)Bartering
5)Gifting
6)Finding
7)Stealing
8) Sharing - correct answer-Eight Ways to Acquire an Offering
1) Find a new use for it.
2)Get rid of it temporarily.
3)Get rid of it permanently. - correct answer-options for consumers who want to dispose of a
tangible product
true - correct answer-TRUE OR FALSE: Transitions such as graduation, birth, retirement,
and death also affect when we acquire, use, and dispose of offerings.
1-acquisition
2-usage
3-disposition - correct answer-Consumers must make decisions about how much of a good
or service they need; how often they need it; and how much time they will spend in
________.
(1)uses larger amounts of the product,
(2)uses the product more frequently, or
