Hubspot - Social Media Marketing
Certification Exam & Quizzes
Why is social media an important part of inbound marketing?
1. Social media helps you reach millions of people in distant countries.
2. Users have the best customer service experiences in social media.
3. Social media is a one-to-one medium you can use to market in a direct,
human way.
4. Social media has better advertising options than traditional media. - correct
answer-Social media is a one-to-one medium you can use to market in a
direct, human way.
When you dig deeper into the development of your buyer persona, what type
of information do you want to consider?
1. Psychographics
2. Return on investment
3. Advertising results
4. Word of mouth - correct answer-Psychographics
What is a vanity metric?
1. A metric that shows the sentiment of your brand in social
2. A key performance indicator (KPI) that shows you how popular your
company is
3. A surface-level metric that doesn't correlate with your business success -
correct answer-A surface-level metric that doesn't correlate with your business
success
True or false? Follower count is often considered to be a vanity metric.
1. True
2. False - correct answer-True
Which KPI will executives be more responsive to?
1. Reach
,2. Retention and loyalty
3. Engagement
4. Return on investment (ROI) - correct answer-Return on investment (ROI)
Why should you start planning the structure of your team by looking at
business goals?
1. To help you determine what channels and content you'll need and the
staffing to make it happen.
2. To know if advertising is a priority so you can allocate enough funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time and lack of people are
obstacles that you'll need to overcome. - correct answer-To help you
determine what channels and content you'll need and the staffing to make it
happen.
Which of the following steps is NOT one you need to think about when
planning how to structure your social team?
1. Plan your business and social goals one to three years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal. - correct answer-Gather industry
data to support your goal.
True or false? You should develop your social media budget before you create
your social media plan.
1. True
2. False - correct answer-False
What did Simon Sinek recommend you do to get people to buy in to your
products or ideas?
1. Be clear about all the features so that the customer is not confused.
2. Outline all the steps you're planning on taking to make sure that the
product/project meets the customer's needs.
3. Explain to the customer why they need what you're selling.
4. Tell them how your product/project has worked for other types of people or
companies. - correct answer-Explain to the customer why they need what
you're selling.
, Social media listening can help ______.
1. your marketing research team only
2. your sales team find opportunities
3. your product team learn from feedback
4. the people in all parts of your organization do their jobs better - correct
answer-the people in all parts of your organization do their jobs better
Before you post anything on social media, you should have a clear
understanding of your _______.
1. buyer persona
2. advertising budget
3. team dynamic
4. promotion schedule - correct answer-Buyer persona
Which of the below statements about social listening is true?
1. It gives you the opportunity to measure the performance of your social
media.
2. It can ruin your reputation.
3. It can help you monetize your services.
4. It can help you filter messages so your customer service staff doesn't have
to deal with them directly. - correct answer-It gives you the opportunity to
measure the performance of your social media.
Why would you want to identify who your brand superfans are and reward
them?
1. You can measure the results from social marketing campaigns when
influencers participate.
2. People are more likely to purchase a product if a friend or someone they
admire mentions it in social media.
3. You can learn a lot about how influencers work with your competition.
4. It will help you know what content performs best on a social network. -
correct answer-People are more likely to purchase a product if a friend or
someone they admire mentions it in social media.
Certification Exam & Quizzes
Why is social media an important part of inbound marketing?
1. Social media helps you reach millions of people in distant countries.
2. Users have the best customer service experiences in social media.
3. Social media is a one-to-one medium you can use to market in a direct,
human way.
4. Social media has better advertising options than traditional media. - correct
answer-Social media is a one-to-one medium you can use to market in a
direct, human way.
When you dig deeper into the development of your buyer persona, what type
of information do you want to consider?
1. Psychographics
2. Return on investment
3. Advertising results
4. Word of mouth - correct answer-Psychographics
What is a vanity metric?
1. A metric that shows the sentiment of your brand in social
2. A key performance indicator (KPI) that shows you how popular your
company is
3. A surface-level metric that doesn't correlate with your business success -
correct answer-A surface-level metric that doesn't correlate with your business
success
True or false? Follower count is often considered to be a vanity metric.
1. True
2. False - correct answer-True
Which KPI will executives be more responsive to?
1. Reach
,2. Retention and loyalty
3. Engagement
4. Return on investment (ROI) - correct answer-Return on investment (ROI)
Why should you start planning the structure of your team by looking at
business goals?
1. To help you determine what channels and content you'll need and the
staffing to make it happen.
2. To know if advertising is a priority so you can allocate enough funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time and lack of people are
obstacles that you'll need to overcome. - correct answer-To help you
determine what channels and content you'll need and the staffing to make it
happen.
Which of the following steps is NOT one you need to think about when
planning how to structure your social team?
1. Plan your business and social goals one to three years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal. - correct answer-Gather industry
data to support your goal.
True or false? You should develop your social media budget before you create
your social media plan.
1. True
2. False - correct answer-False
What did Simon Sinek recommend you do to get people to buy in to your
products or ideas?
1. Be clear about all the features so that the customer is not confused.
2. Outline all the steps you're planning on taking to make sure that the
product/project meets the customer's needs.
3. Explain to the customer why they need what you're selling.
4. Tell them how your product/project has worked for other types of people or
companies. - correct answer-Explain to the customer why they need what
you're selling.
, Social media listening can help ______.
1. your marketing research team only
2. your sales team find opportunities
3. your product team learn from feedback
4. the people in all parts of your organization do their jobs better - correct
answer-the people in all parts of your organization do their jobs better
Before you post anything on social media, you should have a clear
understanding of your _______.
1. buyer persona
2. advertising budget
3. team dynamic
4. promotion schedule - correct answer-Buyer persona
Which of the below statements about social listening is true?
1. It gives you the opportunity to measure the performance of your social
media.
2. It can ruin your reputation.
3. It can help you monetize your services.
4. It can help you filter messages so your customer service staff doesn't have
to deal with them directly. - correct answer-It gives you the opportunity to
measure the performance of your social media.
Why would you want to identify who your brand superfans are and reward
them?
1. You can measure the results from social marketing campaigns when
influencers participate.
2. People are more likely to purchase a product if a friend or someone they
admire mentions it in social media.
3. You can learn a lot about how influencers work with your competition.
4. It will help you know what content performs best on a social network. -
correct answer-People are more likely to purchase a product if a friend or
someone they admire mentions it in social media.
