Hubspot - Content Marketing
What is content marketing? - correct answer-- Strategic marketing and
business process focused on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly defined audience, and
ultimately, to drive profitable customer action
- content is the message your content marketing produces
- The art of communicating with your prospects and customers without having
to sell to them
How long has content marketing been around? - correct answer-Content
marketing has been around for a while (4200 BC, Cavemen)
What's the Inbound Methodology? - correct answer-Attract (strangers)
Convert (visitors)
Close (Leads)
Delight (Customers)
(Promoters)
What's content's relationship with the Inbound - correct answer-Content pulls
people from one stage in the inbound methodology to another.
What's the difference between content marketing and inbound marketing? -
correct answer-Both focus on empowering potential customers, building
lasting relationships with an audience, and creating valuable content that both
entertains and educates
Success relies on both inbound and content marketing
Inbound should be a superset inclusive of your content, but not exclusive to
them
How do you create a successful content marketing approach? - correct
answer-- Telling good stories
- Generate supportive content ideas
- Plan long-term content strategy
- Build content-creation framework
,- Become an effective writer
- Extend value of content through repurposing
- Effectively promote the content(40% create, 60% promote content)
- Analyze and measure it
- Communicate results with rest of team
Why does your business need a story? - correct answer-People want to be
connected to a group, to belong.
What is business storytelling? - correct answer-It's about creating alignment
between your business and your prospects and customers
It helps your prospects make sense of the decisions they are about to make. It
makes them the main characters
How does it differ from non-business storytelling? - correct answer-It's also
your value and your missions
What's the goal of business storytelling? - correct answer-To make a human
connection, to resonate with people who need your help and guidance
What isn't a business story? - correct answer-A story is not just your history.
It is not cliche. It is not what everyone else is saying
A storytelling is about standing out, not blending in. It is about connecting with
emotion.
What do you need to tell a great story? - correct answer-All about how you
frame the story
Character, Conflict, Resolution
What is the Golden Circle? - correct answer-"People don't by what you do,
they buy why you do it."
1) Why are you doing what you're doing?
2) How will this help your audience?
3) What are you offering?
, Why is the Golden Circle important to storytelling? - correct answer-It has to
do with the parts of the brain. Why/How based content connects with feelings
in human behavior.
What are the foundational storytelling elements? - correct answer-Characters
- people involved are your readers
Conflict
- The lesson learned, how the character transforms through the challenge
Resolution
- Provide context and emotion to the audience to relate and process the story
How do you determine characters within a story? - correct answer-The
characters of your story are the readers/your audience
- Start with your buyer persona
What is first, second, and third point of view? - correct answer-First person:
- the character is yourself, confessional, builds authority, known author
Second person:
- character is your audience, must understand buyer persona, make it
personal
Third person:
- he said/she said, case studies, both fictional or nonfictional
Why is conflict important to a story? - correct answer-The power is in what
you're teaching. It connects two entities. It makes the story personal. If your
story lacks conflict, then you're probably not telling a story.
Be genuine, and fit it to the buyer's problems, needs, etc.
How should you end a story? - correct answer-The resolution should call your
audience to action. It should fulfill the purpose of the story.
Why should your content be consistent and authentic? - correct answer-It's not
just what you say, but the entire experience the company has to offer based
on your buyer persona needs.
"Tell the truth, but make it fascinating."
What is content marketing? - correct answer-- Strategic marketing and
business process focused on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly defined audience, and
ultimately, to drive profitable customer action
- content is the message your content marketing produces
- The art of communicating with your prospects and customers without having
to sell to them
How long has content marketing been around? - correct answer-Content
marketing has been around for a while (4200 BC, Cavemen)
What's the Inbound Methodology? - correct answer-Attract (strangers)
Convert (visitors)
Close (Leads)
Delight (Customers)
(Promoters)
What's content's relationship with the Inbound - correct answer-Content pulls
people from one stage in the inbound methodology to another.
What's the difference between content marketing and inbound marketing? -
correct answer-Both focus on empowering potential customers, building
lasting relationships with an audience, and creating valuable content that both
entertains and educates
Success relies on both inbound and content marketing
Inbound should be a superset inclusive of your content, but not exclusive to
them
How do you create a successful content marketing approach? - correct
answer-- Telling good stories
- Generate supportive content ideas
- Plan long-term content strategy
- Build content-creation framework
,- Become an effective writer
- Extend value of content through repurposing
- Effectively promote the content(40% create, 60% promote content)
- Analyze and measure it
- Communicate results with rest of team
Why does your business need a story? - correct answer-People want to be
connected to a group, to belong.
What is business storytelling? - correct answer-It's about creating alignment
between your business and your prospects and customers
It helps your prospects make sense of the decisions they are about to make. It
makes them the main characters
How does it differ from non-business storytelling? - correct answer-It's also
your value and your missions
What's the goal of business storytelling? - correct answer-To make a human
connection, to resonate with people who need your help and guidance
What isn't a business story? - correct answer-A story is not just your history.
It is not cliche. It is not what everyone else is saying
A storytelling is about standing out, not blending in. It is about connecting with
emotion.
What do you need to tell a great story? - correct answer-All about how you
frame the story
Character, Conflict, Resolution
What is the Golden Circle? - correct answer-"People don't by what you do,
they buy why you do it."
1) Why are you doing what you're doing?
2) How will this help your audience?
3) What are you offering?
, Why is the Golden Circle important to storytelling? - correct answer-It has to
do with the parts of the brain. Why/How based content connects with feelings
in human behavior.
What are the foundational storytelling elements? - correct answer-Characters
- people involved are your readers
Conflict
- The lesson learned, how the character transforms through the challenge
Resolution
- Provide context and emotion to the audience to relate and process the story
How do you determine characters within a story? - correct answer-The
characters of your story are the readers/your audience
- Start with your buyer persona
What is first, second, and third point of view? - correct answer-First person:
- the character is yourself, confessional, builds authority, known author
Second person:
- character is your audience, must understand buyer persona, make it
personal
Third person:
- he said/she said, case studies, both fictional or nonfictional
Why is conflict important to a story? - correct answer-The power is in what
you're teaching. It connects two entities. It makes the story personal. If your
story lacks conflict, then you're probably not telling a story.
Be genuine, and fit it to the buyer's problems, needs, etc.
How should you end a story? - correct answer-The resolution should call your
audience to action. It should fulfill the purpose of the story.
Why should your content be consistent and authentic? - correct answer-It's not
just what you say, but the entire experience the company has to offer based
on your buyer persona needs.
"Tell the truth, but make it fascinating."
