Email Marketing HubSpot Lesson 8
What is the definition of an email marketing strategy? - correct answer-A
strategy used to market products and services and nurture relationships in a
human and helpful way through the use of the email channel.
True or false? Email marketing is about having a conversation with the person
you're sending to. - correct answer-True
Fill in the blank: In an email marketing strategy you bring together the right
content to the right audience ______________. - correct answer-at the right
time equals success
There are three best practices for creating a successful segmentation strategy.
One best practice is having a clean and organized database, and another is
understanding implicit and explicit data. What is the third? - correct
answer-Collecting the right information
If explicit data is information that is intentionally shared between a contact and
a company, what is implicit data? - correct answer-Information gathered from
user behavior
What is a contact property? - correct answer-A contact property stores
information about an individual contact.
Fill in the blank: Inbound is all about the happy marriage between
__________. - correct answer-context and content
True or false? You should send your company's emails from a generic email
address, like . - correct answer-False
The buyer's journey has three stages. What are they? - correct
answer-Awareness, consideration, decision.
True or false? The AIDA model can be used to organize the structure of your
emails. - correct answer-True
There are three key components to sending the right email. The first is
including the right content in the email. What are the second two? - correct
What is the definition of an email marketing strategy? - correct answer-A
strategy used to market products and services and nurture relationships in a
human and helpful way through the use of the email channel.
True or false? Email marketing is about having a conversation with the person
you're sending to. - correct answer-True
Fill in the blank: In an email marketing strategy you bring together the right
content to the right audience ______________. - correct answer-at the right
time equals success
There are three best practices for creating a successful segmentation strategy.
One best practice is having a clean and organized database, and another is
understanding implicit and explicit data. What is the third? - correct
answer-Collecting the right information
If explicit data is information that is intentionally shared between a contact and
a company, what is implicit data? - correct answer-Information gathered from
user behavior
What is a contact property? - correct answer-A contact property stores
information about an individual contact.
Fill in the blank: Inbound is all about the happy marriage between
__________. - correct answer-context and content
True or false? You should send your company's emails from a generic email
address, like . - correct answer-False
The buyer's journey has three stages. What are they? - correct
answer-Awareness, consideration, decision.
True or false? The AIDA model can be used to organize the structure of your
emails. - correct answer-True
There are three key components to sending the right email. The first is
including the right content in the email. What are the second two? - correct
