Hubspot Inbound Marketing
All of the following are examples of a SMART goal except:
Significantly reduce the amount of time the team spends on creating content.
Which of the following is NOT a category you should organize your content
audit by?
Content Length
True or False? Social Media is a key driver for word-of-mouth marketing.
True
True or False? One of the best uses of Twitter is networking in private groups.
False
Which network has the longest life for a piece of content?
Pinterest
On which social network should you share content most frequently?
Twitter
What is social monitoring?
Actively looking for mentions and conversations across the internet
What is social engagement?
Having conversations with individuals talking about your industry, brand,
products, and services
True or False? Social Listening can help you find leads.
True
, Fill in the blank: Instagram stories are a great way to
________________________.
Drive traffic and engagement
True or False? It's necessary to conduct a social media audit every 2-3 years.
False
What is a social media audit?
A hard look at the data from all your social accounts and the social
conversations about your brand and your competitors.
True or False? A customer's buying journey is ever-evolving. You should make
updates as you learn more about your buyer persona.
True
Fill in the blank: _________________ visually represents users' clicks, taps,
and scrolling behavior so that you can understand what users want, care
about, and interact with on your site.
Hotjar
Fill in the blank: _____________________ is Google's machine-learning
artificial intelligence system that interprets people's searches to find pages
that might not have the exact words they searched for.
RankBrain
True or False? It's recommended that your offer the content on a 10x content
pillar page as a packaged downloadable resource.
True
What is the definition of lead nurturing?
The process of building relationships with prospects with the goal of earning
their business when they're ready
All of the following are examples of a SMART goal except:
Significantly reduce the amount of time the team spends on creating content.
Which of the following is NOT a category you should organize your content
audit by?
Content Length
True or False? Social Media is a key driver for word-of-mouth marketing.
True
True or False? One of the best uses of Twitter is networking in private groups.
False
Which network has the longest life for a piece of content?
On which social network should you share content most frequently?
What is social monitoring?
Actively looking for mentions and conversations across the internet
What is social engagement?
Having conversations with individuals talking about your industry, brand,
products, and services
True or False? Social Listening can help you find leads.
True
, Fill in the blank: Instagram stories are a great way to
________________________.
Drive traffic and engagement
True or False? It's necessary to conduct a social media audit every 2-3 years.
False
What is a social media audit?
A hard look at the data from all your social accounts and the social
conversations about your brand and your competitors.
True or False? A customer's buying journey is ever-evolving. You should make
updates as you learn more about your buyer persona.
True
Fill in the blank: _________________ visually represents users' clicks, taps,
and scrolling behavior so that you can understand what users want, care
about, and interact with on your site.
Hotjar
Fill in the blank: _____________________ is Google's machine-learning
artificial intelligence system that interprets people's searches to find pages
that might not have the exact words they searched for.
RankBrain
True or False? It's recommended that your offer the content on a 10x content
pillar page as a packaged downloadable resource.
True
What is the definition of lead nurturing?
The process of building relationships with prospects with the goal of earning
their business when they're ready
