HubSpot Inbound Marketing Exam
True or false? Social media is a key driver for word-of-mouth marketing. -
correct answer-True
Which of the following is NOT a benefit of having a social media strategy? -
correct answer-Social media helps you send better emails.
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - correct answer-True
Which network has the longest life for a piece of content? - correct
answer-???
On which social network should you share content most frequently? - correct
answer-Twitter
What is Snapchat's largest age demographic? - correct answer-12 years to 24
years
What is social listening? - correct answer-Tracking, analyzing, and responding
to conversations across the internet
What is social monitoring? - correct answer-Actively looking for mentions and
conversations that pertain to your brand, products, hashtags, and more
What is social engagement? - correct answer-Having conversations with
individuals talking about your industry, brand, products, and services
True or false? Social listening can help you find leads. - correct answer-True
True or false? Social content is only used during the attract and delight stages
of the inbound methodology. - correct answer-False
Fill in the blank: Instagram stories are a great way to _____________. -
correct answer-drive traffic and engagement
All of the following are metrics you need to track in your social media audit
EXCEPT: - correct answer-???
, True or false? A customer's buying journey is ever-evolving. You should make
updates as you learn more about your buyer persona. - correct answer-True
Fill in the blank: __________ visually represents users' clicks, taps, and
scrolling behavior so that you can understand what users want, care about,
and interact with on your site. - correct answer-????
True or false? It's recommended that you offer the content on a 10x content
pillar page as a packaged downloadable resource. - correct answer-True
Marketing automation is a key piece of lead nurturing because it's how you
deliver information. How is marketing automation defined? - correct
answer-The software that exists with the goal of automating your marketing
actions
If a contact downloads your newsletter titled, "The Best Ways to Create
Subject Lines for Email," what would be the best next step to continue the
conversation with this contact? - correct answer-Send a follow-up piece of
content that builds off that subject.
True or false? You can nurture both your leads and your customers. - correct
answer-True
Fill in the blank: You set out to have 15 of your unengaged leads click a link to
a resource article by the end of your month-long workflow. This is an example
of a __________. - correct answer-SMART goal
Why are conversations important in an inbound strategy? - correct
answer-Conversations can deliver your content in a consistent and
relationship-focused way.
What is a conversational growth strategy? - correct answer-The delivery of the
right message to the right person at the right time, every time
What are the steps to implementing a conversational growth strategy? -
correct answer-Think, Plan, Grow
True or false? Social media is a key driver for word-of-mouth marketing. -
correct answer-True
Which of the following is NOT a benefit of having a social media strategy? -
correct answer-Social media helps you send better emails.
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - correct answer-True
Which network has the longest life for a piece of content? - correct
answer-???
On which social network should you share content most frequently? - correct
answer-Twitter
What is Snapchat's largest age demographic? - correct answer-12 years to 24
years
What is social listening? - correct answer-Tracking, analyzing, and responding
to conversations across the internet
What is social monitoring? - correct answer-Actively looking for mentions and
conversations that pertain to your brand, products, hashtags, and more
What is social engagement? - correct answer-Having conversations with
individuals talking about your industry, brand, products, and services
True or false? Social listening can help you find leads. - correct answer-True
True or false? Social content is only used during the attract and delight stages
of the inbound methodology. - correct answer-False
Fill in the blank: Instagram stories are a great way to _____________. -
correct answer-drive traffic and engagement
All of the following are metrics you need to track in your social media audit
EXCEPT: - correct answer-???
, True or false? A customer's buying journey is ever-evolving. You should make
updates as you learn more about your buyer persona. - correct answer-True
Fill in the blank: __________ visually represents users' clicks, taps, and
scrolling behavior so that you can understand what users want, care about,
and interact with on your site. - correct answer-????
True or false? It's recommended that you offer the content on a 10x content
pillar page as a packaged downloadable resource. - correct answer-True
Marketing automation is a key piece of lead nurturing because it's how you
deliver information. How is marketing automation defined? - correct
answer-The software that exists with the goal of automating your marketing
actions
If a contact downloads your newsletter titled, "The Best Ways to Create
Subject Lines for Email," what would be the best next step to continue the
conversation with this contact? - correct answer-Send a follow-up piece of
content that builds off that subject.
True or false? You can nurture both your leads and your customers. - correct
answer-True
Fill in the blank: You set out to have 15 of your unengaged leads click a link to
a resource article by the end of your month-long workflow. This is an example
of a __________. - correct answer-SMART goal
Why are conversations important in an inbound strategy? - correct
answer-Conversations can deliver your content in a consistent and
relationship-focused way.
What is a conversational growth strategy? - correct answer-The delivery of the
right message to the right person at the right time, every time
What are the steps to implementing a conversational growth strategy? -
correct answer-Think, Plan, Grow
