HubSpot Inbound Marketing Certificate
What practices would be considered traditional marketing? - correct answer-1.
Cold calling
2. Cold emails
3. Interuptive ads
What are the three stages of the Buyer's Journey? - correct answer-1.
Awareness 2. Consideration 3. Decision
What are the four stages of the Inbound Methodology? - correct answer-1.
Attract 2. Convert 3. Close 4. Delight
All of the following are best practices of inbound marketing - correct answer-a)
Using the buyers journey b) Leverage content c) create remarkable content d)
Use buyer personas
Fill in the blank: _________ is your marketing toolkit, like blogs, videos, and
ebooks; _________ is who you're creating it for. - correct answer-a) Content
b) Context
Buyer persona stories should contain information about: - correct answer-1.
Demographics and common traits
2. Main goals and challenges
3. Role at their organization or life
Consumers don't want to be sold to, they want to... - correct answer-Be
educated
Define Buyer Personas - correct answer-Semi fictional representations of your
ideal customers based on real data and some select speculation about
customer demographics, behavior patterns, motivations and goals.
What are key concepts related to creating buyer personas? - correct
answer-1. Research
2. Identifying trends
3. creating buyer persona stories
, Through research you are trying to understand your persona's... - correct
answer-Motivations and goals
Where's the best place to start with research interviews? - correct
answer-Your current customers
What are the "inbound best practices?" - correct answer-1. Use buyer
personas
2. Use the Buyer's Journey
3. Create remarkable content
4. Leverage your content
Define the buyer's journey - correct answer-The active research process
someone goes through prior to making a purchase
What are the three stages of the buyer's journey? - correct answer-1.
Awareness
2. Consideration
3. Decision
What does the awareness stage refer to? - correct answer-The stage in which
customers are seeking to more clearly understand and name their problem
What does the consideration stage refer to? - correct answer-The problem has
been named and the customer is willing to evaluate options for addressing
their need. in this stage the customer decided what sort of solution strategy is
needed
What does the decision stage refer to? - correct answer-The customer has
decided on a solution strategy and is compiling list of potential vendors or
service providers to solve their problem.
When creating content keep it _________. - correct answer-Educational. Don't
educate your buyer personas on you and what you do, but rather educate
them on their problems and solutions to those problems.
Inbound marketing is the sum of what? - correct answer-Content and Context.
Content is what you are creating and context is who is it for?
What practices would be considered traditional marketing? - correct answer-1.
Cold calling
2. Cold emails
3. Interuptive ads
What are the three stages of the Buyer's Journey? - correct answer-1.
Awareness 2. Consideration 3. Decision
What are the four stages of the Inbound Methodology? - correct answer-1.
Attract 2. Convert 3. Close 4. Delight
All of the following are best practices of inbound marketing - correct answer-a)
Using the buyers journey b) Leverage content c) create remarkable content d)
Use buyer personas
Fill in the blank: _________ is your marketing toolkit, like blogs, videos, and
ebooks; _________ is who you're creating it for. - correct answer-a) Content
b) Context
Buyer persona stories should contain information about: - correct answer-1.
Demographics and common traits
2. Main goals and challenges
3. Role at their organization or life
Consumers don't want to be sold to, they want to... - correct answer-Be
educated
Define Buyer Personas - correct answer-Semi fictional representations of your
ideal customers based on real data and some select speculation about
customer demographics, behavior patterns, motivations and goals.
What are key concepts related to creating buyer personas? - correct
answer-1. Research
2. Identifying trends
3. creating buyer persona stories
, Through research you are trying to understand your persona's... - correct
answer-Motivations and goals
Where's the best place to start with research interviews? - correct
answer-Your current customers
What are the "inbound best practices?" - correct answer-1. Use buyer
personas
2. Use the Buyer's Journey
3. Create remarkable content
4. Leverage your content
Define the buyer's journey - correct answer-The active research process
someone goes through prior to making a purchase
What are the three stages of the buyer's journey? - correct answer-1.
Awareness
2. Consideration
3. Decision
What does the awareness stage refer to? - correct answer-The stage in which
customers are seeking to more clearly understand and name their problem
What does the consideration stage refer to? - correct answer-The problem has
been named and the customer is willing to evaluate options for addressing
their need. in this stage the customer decided what sort of solution strategy is
needed
What does the decision stage refer to? - correct answer-The customer has
decided on a solution strategy and is compiling list of potential vendors or
service providers to solve their problem.
When creating content keep it _________. - correct answer-Educational. Don't
educate your buyer personas on you and what you do, but rather educate
them on their problems and solutions to those problems.
Inbound marketing is the sum of what? - correct answer-Content and Context.
Content is what you are creating and context is who is it for?
