Hubspot Email Marketing
When was the first email sent? - correct answer-1970s
You're looking to send an email to three different lists of contacts. You've
created each segmented list based off where those contacts are in their
research process with your company. What type of lists have you created? -
correct answer-Buyer's Journey Lists
The significance of segmentation, the power of personalization, and the
impact of data-driven analysis are the three pillars of an __________ - correct
answer-effective email marketing strategy
Inbound is the happy marriage between __________ - correct answer-content
and context
Each year your contacts database will decay, so to successfully cater to the
needs and interests of your contacts, what do you need to begin with? -
correct answer-The right contacts in your database
If you have an offer that's targeted towards your leads in your database and
wouldn't provide as much value to your customers, what could you segment
by to send only to your leads? - correct answer-Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right
audience ____________ " - correct answer-at the right time equals success
There are three best practices for creating a successful segmentation strategy.
Two of them are having a clean and organized database and collecting the
right information. What is the third? - correct answer-Understanding the
implicit and explicit data
When you take a specific action on a website around a certain topic, and an
email is triggered to you that follows up with additional educational content
around that topic, this is an example of sending the right email. (True or
False?) - correct answer-True
What helps to ensure you deliver the right email to the right person? - correct
answer-Segmentation
, By adding the following copy to your email, what are you doing for your
contacts? "Thanks for subscribing to my blog. I'm thrilled to have you here!
You'll be receiving updates from me on how to send better emails on a
monthly basis, but if you're looking to update your email preferences, you can
do so anytime here. Invite your team members to subscribe because when we
learn together, we grow together." - correct answer-setting expectations
When sending the right email, there are three key things you'll need to
understand: why you are sending that email, your goal, and the value you're
delivering to the person on the other end of the send. This gives you the
foundation to __________. - correct answer-set the right expectations with
those receiving your email by setting an appropriate and contextual goal and
then pairing that with information that will provide the most value
There are three key components to sending the right email. Two of the are the
right email and the right time. What is the third? - correct answer-The right
person
In the ____________ stage of the buyer's journey, the potential buyer has
defined their problem and is actively researching different solutions. - correct
answer-consideration
Words like "free" or "percent off" will not only trigger spam filters for your
email, but will also ___________. - correct answer-not sound like the email is
coming from a real person
The snippet of copy that's pulled in from the body of your email is the
___________. - correct answer-preview text
You have one goal for your email, and your CTA should drive the reader
toward that goal. In addition to your CTA button, how else can you link to your
CTA? - correct answer-By hyperlinking appropriate copy
AND By editing alt-text
AND By linking images to your offer
In the email world, consent can be defined as any time you collect verifiable
permission from an email recipient to send them email. What is one way you
can collect consent? - correct answer-Selecting a checkbox to grant consent
When was the first email sent? - correct answer-1970s
You're looking to send an email to three different lists of contacts. You've
created each segmented list based off where those contacts are in their
research process with your company. What type of lists have you created? -
correct answer-Buyer's Journey Lists
The significance of segmentation, the power of personalization, and the
impact of data-driven analysis are the three pillars of an __________ - correct
answer-effective email marketing strategy
Inbound is the happy marriage between __________ - correct answer-content
and context
Each year your contacts database will decay, so to successfully cater to the
needs and interests of your contacts, what do you need to begin with? -
correct answer-The right contacts in your database
If you have an offer that's targeted towards your leads in your database and
wouldn't provide as much value to your customers, what could you segment
by to send only to your leads? - correct answer-Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right
audience ____________ " - correct answer-at the right time equals success
There are three best practices for creating a successful segmentation strategy.
Two of them are having a clean and organized database and collecting the
right information. What is the third? - correct answer-Understanding the
implicit and explicit data
When you take a specific action on a website around a certain topic, and an
email is triggered to you that follows up with additional educational content
around that topic, this is an example of sending the right email. (True or
False?) - correct answer-True
What helps to ensure you deliver the right email to the right person? - correct
answer-Segmentation
, By adding the following copy to your email, what are you doing for your
contacts? "Thanks for subscribing to my blog. I'm thrilled to have you here!
You'll be receiving updates from me on how to send better emails on a
monthly basis, but if you're looking to update your email preferences, you can
do so anytime here. Invite your team members to subscribe because when we
learn together, we grow together." - correct answer-setting expectations
When sending the right email, there are three key things you'll need to
understand: why you are sending that email, your goal, and the value you're
delivering to the person on the other end of the send. This gives you the
foundation to __________. - correct answer-set the right expectations with
those receiving your email by setting an appropriate and contextual goal and
then pairing that with information that will provide the most value
There are three key components to sending the right email. Two of the are the
right email and the right time. What is the third? - correct answer-The right
person
In the ____________ stage of the buyer's journey, the potential buyer has
defined their problem and is actively researching different solutions. - correct
answer-consideration
Words like "free" or "percent off" will not only trigger spam filters for your
email, but will also ___________. - correct answer-not sound like the email is
coming from a real person
The snippet of copy that's pulled in from the body of your email is the
___________. - correct answer-preview text
You have one goal for your email, and your CTA should drive the reader
toward that goal. In addition to your CTA button, how else can you link to your
CTA? - correct answer-By hyperlinking appropriate copy
AND By editing alt-text
AND By linking images to your offer
In the email world, consent can be defined as any time you collect verifiable
permission from an email recipient to send them email. What is one way you
can collect consent? - correct answer-Selecting a checkbox to grant consent
