Hubspot Email Marketing Certification
What is the definition of an email marketing strategy? - correct answer-A
strategy used to market products and services and nurture relationships in a
human and helpful way through the use of the email channel
When was the first email sent? * - correct answer-1970's
How can email marketing fuel your overall inbound strategy? - correct
answer-Email marketing syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? - correct
answer-Create a human, helpful, and customer-driven conversation and
experience
You're looking to send an email to three different lists of contacts. You've
created each segmented list based off where those contacts are in their
research process with your company. What type of lists have you created? * -
correct answer-Buyer's journey lists
The significance of segmentation, the power of personalization, and the
impact of data-driven analysis are the three pillars of an __________ * -
correct answer-effective email marketing strategy
Without __________ for your emails, you won't know if your emails are
successful or not * - correct answer-goals
You can use your database and contact management strategy to do a few
things: see the whole picture of every contact, organize contacts to keep a
healthy database at all times, and what else? - correct answer-integrate your
contact information with other tools you use
Inbound is the happy marriage between __________ * - correct
answer-context and content
Each year your contacts database will decay, so to successfully cater to the
needs and interests of your contacts, what do you need to begin with? * -
correct answer-The right contacts in your database
, Before emailing any contacts in your database, what question do you need to
ask yourself or your team? - correct answer-Do we have permission?
If you have an offer that's targeted towards your leads in your database and
wouldn't provide as much value to your customers, what could you segment
by to send only to your leads? * - correct answer-Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right
audience ____________ " - correct answer-at the right time equals success
There are three best practices for creating a successful segmentation strategy.
Two of them are having a clean and organized database and collecting the
right information. What is the third? * - correct answer-Understanding the
implicit and explicit data
You received an email this morning where the content didn't align with the
subject or the context in which you were receiving it. It was a jarring
experience for you. What was this email not doing? - correct answer-Creating
the right email by bringing content and context together
When you take a specific action on a website around a certain topic, and an
email is triggered to you that follows up with additional educational content
around that topic, this is an example of sending the right email. (True or
False?) * - correct answer-True
What helps to ensure you deliver the right email to the right person? * - correct
answer-Segmentation
By adding the following copy to your email, what are you doing for your
contacts? "Thanks for subscribing to my blog. I'm thrilled to have you here!
You'll be receiving updates from me on how to send better emails on a
monthly basis, but if you're looking to update your email preferences, you can
do so anytime here. Invite your team members to subscribe because when we
learn together, we grow together." * - correct answer-Setting expectations
When sending the right email, there are three key things you'll need to
understand: why you are sending that email, your goal, and the value you're
delivering to the person on the other end of the send. This gives you the
foundation to __________. * - correct answer-set the right expectations with
What is the definition of an email marketing strategy? - correct answer-A
strategy used to market products and services and nurture relationships in a
human and helpful way through the use of the email channel
When was the first email sent? * - correct answer-1970's
How can email marketing fuel your overall inbound strategy? - correct
answer-Email marketing syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? - correct
answer-Create a human, helpful, and customer-driven conversation and
experience
You're looking to send an email to three different lists of contacts. You've
created each segmented list based off where those contacts are in their
research process with your company. What type of lists have you created? * -
correct answer-Buyer's journey lists
The significance of segmentation, the power of personalization, and the
impact of data-driven analysis are the three pillars of an __________ * -
correct answer-effective email marketing strategy
Without __________ for your emails, you won't know if your emails are
successful or not * - correct answer-goals
You can use your database and contact management strategy to do a few
things: see the whole picture of every contact, organize contacts to keep a
healthy database at all times, and what else? - correct answer-integrate your
contact information with other tools you use
Inbound is the happy marriage between __________ * - correct
answer-context and content
Each year your contacts database will decay, so to successfully cater to the
needs and interests of your contacts, what do you need to begin with? * -
correct answer-The right contacts in your database
, Before emailing any contacts in your database, what question do you need to
ask yourself or your team? - correct answer-Do we have permission?
If you have an offer that's targeted towards your leads in your database and
wouldn't provide as much value to your customers, what could you segment
by to send only to your leads? * - correct answer-Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right
audience ____________ " - correct answer-at the right time equals success
There are three best practices for creating a successful segmentation strategy.
Two of them are having a clean and organized database and collecting the
right information. What is the third? * - correct answer-Understanding the
implicit and explicit data
You received an email this morning where the content didn't align with the
subject or the context in which you were receiving it. It was a jarring
experience for you. What was this email not doing? - correct answer-Creating
the right email by bringing content and context together
When you take a specific action on a website around a certain topic, and an
email is triggered to you that follows up with additional educational content
around that topic, this is an example of sending the right email. (True or
False?) * - correct answer-True
What helps to ensure you deliver the right email to the right person? * - correct
answer-Segmentation
By adding the following copy to your email, what are you doing for your
contacts? "Thanks for subscribing to my blog. I'm thrilled to have you here!
You'll be receiving updates from me on how to send better emails on a
monthly basis, but if you're looking to update your email preferences, you can
do so anytime here. Invite your team members to subscribe because when we
learn together, we grow together." * - correct answer-Setting expectations
When sending the right email, there are three key things you'll need to
understand: why you are sending that email, your goal, and the value you're
delivering to the person on the other end of the send. This gives you the
foundation to __________. * - correct answer-set the right expectations with
