Hubspot Email Marketing Certification -
MKT 435
There are three best practices for creating a successful segmentation strategy.
One best practice is having a clean and organized database, and another is
understanding implicit and explicit data. What is the third? - correct
answer-Collecting the right information
If explicit data is information that is intentionally shared between a contact and
a company, what is implicit data? - correct answer-Information gathered from
user behavior
What is a contact property? - correct answer-A contact property is what will
store the information you have on a specific contact.
What is the definition of an email marketing strategy? - correct answer-Your
email marketing strategy is one part of your overall inbound strategy that helps
you market your products and services in a human and helpful way.
True or false? Email marketing is about having a conversation with the person
you're sending to. - correct answer-True
Fill in the blank: Inbound is all about the happy marriage between
__________. - correct answer-context and content.
True or false? You should send your company's emails from a generic email
address, like . - correct answer-False
The buyer's journey has three stages. What are they? - correct
answer-Awareness, consideration, decision
True or false? The AIDA model can be used to organize the structure of your
emails - correct answer-True
There are three key components to sending the right email. The first is
including the right content in the email. What are the second two? - correct
answer-The right person and the right time are the two other key components
of sending the right email.
MKT 435
There are three best practices for creating a successful segmentation strategy.
One best practice is having a clean and organized database, and another is
understanding implicit and explicit data. What is the third? - correct
answer-Collecting the right information
If explicit data is information that is intentionally shared between a contact and
a company, what is implicit data? - correct answer-Information gathered from
user behavior
What is a contact property? - correct answer-A contact property is what will
store the information you have on a specific contact.
What is the definition of an email marketing strategy? - correct answer-Your
email marketing strategy is one part of your overall inbound strategy that helps
you market your products and services in a human and helpful way.
True or false? Email marketing is about having a conversation with the person
you're sending to. - correct answer-True
Fill in the blank: Inbound is all about the happy marriage between
__________. - correct answer-context and content.
True or false? You should send your company's emails from a generic email
address, like . - correct answer-False
The buyer's journey has three stages. What are they? - correct
answer-Awareness, consideration, decision
True or false? The AIDA model can be used to organize the structure of your
emails - correct answer-True
There are three key components to sending the right email. The first is
including the right content in the email. What are the second two? - correct
answer-The right person and the right time are the two other key components
of sending the right email.
