Hubspot Digital Marketing Certification
Digital Marketing - correct answer-Any kind of marketing that happens on a
digital platform
inbound marketing - correct answer-a business methodology that attracts
customers by creating valuable content and experiences tailored to them
Inbound Methodology - correct answer-a method for growing an organization
by building lasting relationships with people and helping them reach their
goals.
- Because when your customers succeed, you succeed.
Does Digital Marketing only consist of inbound or outbound marketing
strategy? - correct answer-No, it encompasses all marketing strategies as
long as they're digital.
Outbound marketing - correct answer-aim to put marketing messages in front
of as many people as possible in the online space, regardless of whether it's
relevant or welcome.
Ex: Banner ads
What sets inbound marketing apart? - correct answer-Marketers who employ
digital inbound tactics use online content to attract their target customer to
their websites by providing information that's helpful to them.
Ex: blogs
-- allows your website to capitalize on the key terms your ideal customers are
searching for.
Differentiating Inbound marking and Digital marketing - correct
answer--inbound is a methodology that uses digital marketing assets to
attract, engage, and delight customers online
-digital marketing is a term used to describe online marketing tactics of any
kind, regardless of whether they're considered inbound or outbound.
Importance of Channels - correct answer--Limiting your reach can have
consequences
,-Focusing on a single channel can create a poor customer experience and
prevent you from successfully nurturing your leads
-Making a positive impression
-Creating different strategies for each channel and focusing on how they work
together to impact your customers
-- your customers receive the content that is most relevant to their needs
across a variety of channels
An example of digital marketing in action - correct answer--A lead reads a blog
post about an issue
-The marketing email they may receive later might showcase a customer
testimonial
-Later, the they use social media they'll see a retargeted ad about your
products or services.
--exemplifies the best in digital marketing today
--each focusing around the issue and how it was solved.
--customers receive the most relevant content to their needs across various
channels
-- provides a clear brand impression for your leads and makes their
experience as seamless and direct as possible
Content Marketing - correct answer-a strategic marketing approach that
focuses on creating and distributing content that is valuable, relevant and
consistent
-content that populates your website, blogs, ebooks, guides, etc.
-fits your ta's needs, answers their questions, and educates them (will attract
high-quality leads naturally as they search topics related to your business)
SEO - correct answer-Search Engine Optimization.
The process of improving a page's organic page rankings (rank in search
results).
-optimizing your website and its content to increase your chances of
appearing in search engine results
Social Media Marketing - correct answer-utilization of social media or social
networks to market a product, company, or brand
, -marketers use a combination of social media channels to drive traffic to their
websites by promoting their content
-also used to engage/communicate with current and prospective customers
native advertising - correct answer-Digital advertising that matches the
appearance and purpose of the content in which it is embedded
-often refers to boosted social media posts on platforms like twitter, Facebook,
LinkedIn, and Instagram
Ad Retargeting (Remarketing) - correct answer--digital marketing provides
marketers w/ data to better target customers
-use retargeting technologies to deliver ads directly to individuals who have
previously visited your website
-It's important to deliver contented that provides value to people you hope will
become your loyal customers
email marketing - correct answer-sending highly targeted, highly personalized,
relationship-building marketing messages via email to prospects or customers
Buyer Persona - correct answer-a semi-fictional representation of your ideal
customer based on market research and real data about your existing
customers.
-research pool should include a mixture of current customers, prospects, and
people outside your contacts database who align with your target audience
B2B digital marketing - correct answer--digital marketing efforts are likely to
focus on online lead generation, with a goal of connecting your leads with a
salesperson directly
-strategy should aim to attract and convert the highest quality leads through
your website, and supporting digital channels
-focus your marketing efforts on business related channels like LinkedIn,
where your ta is spending their time online
B2C digital marketing - correct answer--goal of your digital marketing efforts is
to attract potential leads to your website and have them become customers
without needing to speak to a salesperson
-more likely to focus on buyer's journey
-key features of your products or services are highlighted closer to the
beginning of the customer's buyer's journey then they would be for a B2B
business
Digital Marketing - correct answer-Any kind of marketing that happens on a
digital platform
inbound marketing - correct answer-a business methodology that attracts
customers by creating valuable content and experiences tailored to them
Inbound Methodology - correct answer-a method for growing an organization
by building lasting relationships with people and helping them reach their
goals.
- Because when your customers succeed, you succeed.
Does Digital Marketing only consist of inbound or outbound marketing
strategy? - correct answer-No, it encompasses all marketing strategies as
long as they're digital.
Outbound marketing - correct answer-aim to put marketing messages in front
of as many people as possible in the online space, regardless of whether it's
relevant or welcome.
Ex: Banner ads
What sets inbound marketing apart? - correct answer-Marketers who employ
digital inbound tactics use online content to attract their target customer to
their websites by providing information that's helpful to them.
Ex: blogs
-- allows your website to capitalize on the key terms your ideal customers are
searching for.
Differentiating Inbound marking and Digital marketing - correct
answer--inbound is a methodology that uses digital marketing assets to
attract, engage, and delight customers online
-digital marketing is a term used to describe online marketing tactics of any
kind, regardless of whether they're considered inbound or outbound.
Importance of Channels - correct answer--Limiting your reach can have
consequences
,-Focusing on a single channel can create a poor customer experience and
prevent you from successfully nurturing your leads
-Making a positive impression
-Creating different strategies for each channel and focusing on how they work
together to impact your customers
-- your customers receive the content that is most relevant to their needs
across a variety of channels
An example of digital marketing in action - correct answer--A lead reads a blog
post about an issue
-The marketing email they may receive later might showcase a customer
testimonial
-Later, the they use social media they'll see a retargeted ad about your
products or services.
--exemplifies the best in digital marketing today
--each focusing around the issue and how it was solved.
--customers receive the most relevant content to their needs across various
channels
-- provides a clear brand impression for your leads and makes their
experience as seamless and direct as possible
Content Marketing - correct answer-a strategic marketing approach that
focuses on creating and distributing content that is valuable, relevant and
consistent
-content that populates your website, blogs, ebooks, guides, etc.
-fits your ta's needs, answers their questions, and educates them (will attract
high-quality leads naturally as they search topics related to your business)
SEO - correct answer-Search Engine Optimization.
The process of improving a page's organic page rankings (rank in search
results).
-optimizing your website and its content to increase your chances of
appearing in search engine results
Social Media Marketing - correct answer-utilization of social media or social
networks to market a product, company, or brand
, -marketers use a combination of social media channels to drive traffic to their
websites by promoting their content
-also used to engage/communicate with current and prospective customers
native advertising - correct answer-Digital advertising that matches the
appearance and purpose of the content in which it is embedded
-often refers to boosted social media posts on platforms like twitter, Facebook,
LinkedIn, and Instagram
Ad Retargeting (Remarketing) - correct answer--digital marketing provides
marketers w/ data to better target customers
-use retargeting technologies to deliver ads directly to individuals who have
previously visited your website
-It's important to deliver contented that provides value to people you hope will
become your loyal customers
email marketing - correct answer-sending highly targeted, highly personalized,
relationship-building marketing messages via email to prospects or customers
Buyer Persona - correct answer-a semi-fictional representation of your ideal
customer based on market research and real data about your existing
customers.
-research pool should include a mixture of current customers, prospects, and
people outside your contacts database who align with your target audience
B2B digital marketing - correct answer--digital marketing efforts are likely to
focus on online lead generation, with a goal of connecting your leads with a
salesperson directly
-strategy should aim to attract and convert the highest quality leads through
your website, and supporting digital channels
-focus your marketing efforts on business related channels like LinkedIn,
where your ta is spending their time online
B2C digital marketing - correct answer--goal of your digital marketing efforts is
to attract potential leads to your website and have them become customers
without needing to speak to a salesperson
-more likely to focus on buyer's journey
-key features of your products or services are highlighted closer to the
beginning of the customer's buyer's journey then they would be for a B2B
business
