Hubspot Content Marketing
What's the goal of business storytelling? - correct answer-to create alignment
between your business, customers, and prospects
value & mission
What isn't a business story? - correct answer-not your history
should be unique and have emotion
What is the Golden Circle? - correct answer-why-> how -> what
Why is the Golden Circle important to storytelling? - correct answer-people
don't buy what you do they buy why you do it
the why connects to feelings
What are the foundational storytelling elements? - correct answer-characters,
conflict, resolution
How do you determine characters within a story? - correct answer-introduce
the people involved (reader) or buyer persona
buy persona= the semi-fictional representation of your ideal customer
What is first, second, and third point of view? - correct answer-first: me, I, we
second: you
third: he, she, they, it
Why should your content be clear and concise? - correct answer-if it is too
confusing or too long people won't read it or buy in
How can you define the conflict in a story? - correct answer-is the lesson in
how the character transforms through the challenge
problems, needs, or stages of the buyer's journey
How can you tell if there's a resolution to a story? - correct answer-should
wrap it up and call audience to action
Why is it important to have a clear and repeatable process? - correct
answer--so your whole team can do it and keep track of everything
, Why is it important to have an organized process? - correct answer--to make
sure you're hitting every stage of the buyer persona
Why should your content process be agile? - correct answer-have to remain
flexible because campaigns can change
How do you conceptualize content? - correct answer--do research
-write down FAQ or industry info
create content for each stage: awareness, consideration, decisions
Why do you need timelines for content creation? - correct answer--agility for
changes in campaign timeline
-organize it by buyer's journey
- need to make a list of all the things you need to fulfill company initiatives
then need to organize them to stay on track
What is a content creation workflow? - correct answer-the sequence of steps a
piece of content moves through during the creation and publication process
(review dates, responsibilities, editing, publishing)
How should you review and edit your content? - correct answer--need to
review so you can make sure it is well-written with no mistakes and aligns with
your brand
1. set clear expectations
2. define roles in the review process
3. determine a timeline
4. use a style guide
5. track edits!
6. manage progress
7. optimize for SEO
How often should you update a content promotion process? - correct
answer--add tracking link
-analyze and make adjustments when necessary
What is a blink test? - correct answer--looking at a landing page at a quick
glance
-the visitor should be able to understand the nature of the offer and why it is
valuable to them
What's the goal of business storytelling? - correct answer-to create alignment
between your business, customers, and prospects
value & mission
What isn't a business story? - correct answer-not your history
should be unique and have emotion
What is the Golden Circle? - correct answer-why-> how -> what
Why is the Golden Circle important to storytelling? - correct answer-people
don't buy what you do they buy why you do it
the why connects to feelings
What are the foundational storytelling elements? - correct answer-characters,
conflict, resolution
How do you determine characters within a story? - correct answer-introduce
the people involved (reader) or buyer persona
buy persona= the semi-fictional representation of your ideal customer
What is first, second, and third point of view? - correct answer-first: me, I, we
second: you
third: he, she, they, it
Why should your content be clear and concise? - correct answer-if it is too
confusing or too long people won't read it or buy in
How can you define the conflict in a story? - correct answer-is the lesson in
how the character transforms through the challenge
problems, needs, or stages of the buyer's journey
How can you tell if there's a resolution to a story? - correct answer-should
wrap it up and call audience to action
Why is it important to have a clear and repeatable process? - correct
answer--so your whole team can do it and keep track of everything
, Why is it important to have an organized process? - correct answer--to make
sure you're hitting every stage of the buyer persona
Why should your content process be agile? - correct answer-have to remain
flexible because campaigns can change
How do you conceptualize content? - correct answer--do research
-write down FAQ or industry info
create content for each stage: awareness, consideration, decisions
Why do you need timelines for content creation? - correct answer--agility for
changes in campaign timeline
-organize it by buyer's journey
- need to make a list of all the things you need to fulfill company initiatives
then need to organize them to stay on track
What is a content creation workflow? - correct answer-the sequence of steps a
piece of content moves through during the creation and publication process
(review dates, responsibilities, editing, publishing)
How should you review and edit your content? - correct answer--need to
review so you can make sure it is well-written with no mistakes and aligns with
your brand
1. set clear expectations
2. define roles in the review process
3. determine a timeline
4. use a style guide
5. track edits!
6. manage progress
7. optimize for SEO
How often should you update a content promotion process? - correct
answer--add tracking link
-analyze and make adjustments when necessary
What is a blink test? - correct answer--looking at a landing page at a quick
glance
-the visitor should be able to understand the nature of the offer and why it is
valuable to them
