Hubspot Certification
Email Marketing Strategy - correct answer-a strategy used to market products
and services and nurture relationships in a human and helpful way using an
email channel
Inbound Methodology - correct answer-attract, engage, delight
3 pillars of marketing strategy - correct answer-1. Segmentation
2. personalization
3. data-driven analysis
segmentation - correct answer-the process of separating your customers into
groups based on what certain traits and factors they share
buyer persona - correct answer-semi-fictional representation of your ideal
customer based on real data and educated guesses on customer
demographics, behavior patterns, motivations, and goals
Buyer's journey - 3 stages - correct answer-The active research process
someone goes through leading up to a purchase
1. awareness
2. consideration
3. decision
Behavioral email - correct answer-The practice of sending automated,
targeted emails to your contacts based on the historical interactions they've
had with your company across channels
3 aspects for a successful marketing strategy - correct answer-1.
implementing software
2. understanding your full-funnel conversations
3. clearly defining goals
Contact database naturally decays every year by - correct answer-22.5%
C.A.T.S - correct answer-the right content, to the right audience, at the right
time equals success
Email Marketing Strategy - correct answer-a strategy used to market products
and services and nurture relationships in a human and helpful way using an
email channel
Inbound Methodology - correct answer-attract, engage, delight
3 pillars of marketing strategy - correct answer-1. Segmentation
2. personalization
3. data-driven analysis
segmentation - correct answer-the process of separating your customers into
groups based on what certain traits and factors they share
buyer persona - correct answer-semi-fictional representation of your ideal
customer based on real data and educated guesses on customer
demographics, behavior patterns, motivations, and goals
Buyer's journey - 3 stages - correct answer-The active research process
someone goes through leading up to a purchase
1. awareness
2. consideration
3. decision
Behavioral email - correct answer-The practice of sending automated,
targeted emails to your contacts based on the historical interactions they've
had with your company across channels
3 aspects for a successful marketing strategy - correct answer-1.
implementing software
2. understanding your full-funnel conversations
3. clearly defining goals
Contact database naturally decays every year by - correct answer-22.5%
C.A.T.S - correct answer-the right content, to the right audience, at the right
time equals success
