HubSpot 9 - Email Marketing
T/F - 70% of all emails sent are categorized as SPAM - correct answer-True
Name 6 reasons email is still effective. - correct answer-1. people check
emails everyday
2. no other marketing channel has been adopted as universally. everyone has
an email account!
3. email is a channel that you own
4. 77% of consumers prefer email for marketing communications.
5. Email lets you be highly personal.
6. it has an ROI of 4300%.
What is the primary function of email? - correct answer-to nurture your leads
into customers. Nurturing is all about sending the right email to the right
audience at the right time.
When considering the inbound methodology, email is
primarily used to do what? - correct answer-close leads into customers, it can
also be used to delight your customers as well.
How can email be used to delight customers? - correct answer-email helpful
resources, customer only extras, upsell new products.
Best practices for sending emails - correct answer-1) Determine who your
audience is
2) Segment your contacts database to match that audience
3) Send the right content at the right time to that audience
4) And use it to nurture that lead into becoming a customer
What is CAT - with regards to emails? - correct answer-Right content, served
to right audience, delivered at the right time equals success
How do you segment your contact database for best practices? - correct
answer-by buyer personas
When sending emails, why is it important to know where your recipient is in
the buyer's journey? - correct answer-Sending a great email to the right buyer
persona
T/F - 70% of all emails sent are categorized as SPAM - correct answer-True
Name 6 reasons email is still effective. - correct answer-1. people check
emails everyday
2. no other marketing channel has been adopted as universally. everyone has
an email account!
3. email is a channel that you own
4. 77% of consumers prefer email for marketing communications.
5. Email lets you be highly personal.
6. it has an ROI of 4300%.
What is the primary function of email? - correct answer-to nurture your leads
into customers. Nurturing is all about sending the right email to the right
audience at the right time.
When considering the inbound methodology, email is
primarily used to do what? - correct answer-close leads into customers, it can
also be used to delight your customers as well.
How can email be used to delight customers? - correct answer-email helpful
resources, customer only extras, upsell new products.
Best practices for sending emails - correct answer-1) Determine who your
audience is
2) Segment your contacts database to match that audience
3) Send the right content at the right time to that audience
4) And use it to nurture that lead into becoming a customer
What is CAT - with regards to emails? - correct answer-Right content, served
to right audience, delivered at the right time equals success
How do you segment your contact database for best practices? - correct
answer-by buyer personas
When sending emails, why is it important to know where your recipient is in
the buyer's journey? - correct answer-Sending a great email to the right buyer
persona
