Executive Summary
A. Name of the Firm
The business name “KapeCake” is originated from the main product
of the business which is the combination of coffee and cupcakes.
B. Location of the Project
The KapeCake is located at Brgy. Poblacion, Santa Maria, Bulacan.
The location is accessible to the market, terminals and schools which is
good for the project. It is strategically located for the target market and for
transportation for the potential customers who can easily pass by. The
location is flood prone area, the site is ideal for the business because of
wide space that is very suitable for the stall.
C. Brief description of the project
KapeCake is an “on-the-go snacks” which a combination of iced coffee at the
bottom and cupcake tidbits on top.
1
, D. Project Time Table and Status
Activities June July August September October November December January February
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Planning
Brainstormin
g
Product
testing
Food
handling
Seminar
Product
Demonstrati
on
Product
Tasting
Finding a
location of
the business
Market
Survey
Making
Marketing
Aspect
Making
Managemen
t Aspect
Making
Technical
Aspect
Making
Socio-
economic
and Legal
aspects
Making
Financial
Aspect
Budget and
Capital
Allotment
Build a kiosk
Finding of
suppliers
Purchasing
of raw
materials
and supplies
Business
operation
proper
Financial
Report
Project
Completion
2
,• The planning start at the 4th week of June until the last week of February, because
planning is very rare in the business.
• Brainstorming of idea happened on the 1st week of July.
• On the 2nd week of July, product testing happened.
• The food handling seminar and the product demonstration happened in the 3 rd
week of July.
• Product tasting to the professor happened on the 3rd week of July and 2nd week of
August.
• On the 3rd week of September the proponents find a business location and had a
market survey in Poblacion, Santa Maria, Bulacan.
• On the 4th week of September Management aspect, Technical aspect, Socio-
economic aspect and legal aspect did.
• On the 1st week of October, the financial aspect did.
• On the 2nd week of October, oral defense happen.
• On 3rd week of October budget and capital allotment happen.
• Finding of supplies will happen on the 3rd week of October.
• Building kiosk will happen in the 4th week of October.
• On 1st and 2nd week of Novemeber, the purchasing of raw materials and supplies
will happen.
• Business operate from the month of 3rd November 2018 to 4th February 2019.
• Every 4th week of month of November, December, January and February the
financial report will do.
3
, • The project completion will happen in the 4th week of February 2019.
E. Nature and kind of product
The project is line of kiosk business that offers on-the-go snacks, which is desserts
and coffee.
F. Management Aspect
Type of Organization
• Project Organizational Structure
The owners of KapeCake adapt a line type organizational structure when the manager
directly monitor and command to his subordinates and the responsibility of employees
are clearly defined for everyone.
Project Manager
Baker Crew
4
A. Name of the Firm
The business name “KapeCake” is originated from the main product
of the business which is the combination of coffee and cupcakes.
B. Location of the Project
The KapeCake is located at Brgy. Poblacion, Santa Maria, Bulacan.
The location is accessible to the market, terminals and schools which is
good for the project. It is strategically located for the target market and for
transportation for the potential customers who can easily pass by. The
location is flood prone area, the site is ideal for the business because of
wide space that is very suitable for the stall.
C. Brief description of the project
KapeCake is an “on-the-go snacks” which a combination of iced coffee at the
bottom and cupcake tidbits on top.
1
, D. Project Time Table and Status
Activities June July August September October November December January February
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Planning
Brainstormin
g
Product
testing
Food
handling
Seminar
Product
Demonstrati
on
Product
Tasting
Finding a
location of
the business
Market
Survey
Making
Marketing
Aspect
Making
Managemen
t Aspect
Making
Technical
Aspect
Making
Socio-
economic
and Legal
aspects
Making
Financial
Aspect
Budget and
Capital
Allotment
Build a kiosk
Finding of
suppliers
Purchasing
of raw
materials
and supplies
Business
operation
proper
Financial
Report
Project
Completion
2
,• The planning start at the 4th week of June until the last week of February, because
planning is very rare in the business.
• Brainstorming of idea happened on the 1st week of July.
• On the 2nd week of July, product testing happened.
• The food handling seminar and the product demonstration happened in the 3 rd
week of July.
• Product tasting to the professor happened on the 3rd week of July and 2nd week of
August.
• On the 3rd week of September the proponents find a business location and had a
market survey in Poblacion, Santa Maria, Bulacan.
• On the 4th week of September Management aspect, Technical aspect, Socio-
economic aspect and legal aspect did.
• On the 1st week of October, the financial aspect did.
• On the 2nd week of October, oral defense happen.
• On 3rd week of October budget and capital allotment happen.
• Finding of supplies will happen on the 3rd week of October.
• Building kiosk will happen in the 4th week of October.
• On 1st and 2nd week of Novemeber, the purchasing of raw materials and supplies
will happen.
• Business operate from the month of 3rd November 2018 to 4th February 2019.
• Every 4th week of month of November, December, January and February the
financial report will do.
3
, • The project completion will happen in the 4th week of February 2019.
E. Nature and kind of product
The project is line of kiosk business that offers on-the-go snacks, which is desserts
and coffee.
F. Management Aspect
Type of Organization
• Project Organizational Structure
The owners of KapeCake adapt a line type organizational structure when the manager
directly monitor and command to his subordinates and the responsibility of employees
are clearly defined for everyone.
Project Manager
Baker Crew
4
