1
,Table of Contents
Foreword
Chapter 1: An Introduction to Periscope and Live Video
Streaming
An Introduction to the Concept of Live Streaming
How People Are Using Periscope
The Future of Live Video Streaming
Some Stats to Get You Excited
Chapter 2: The Marketing Potential for Streaming
More Possibilities
Chapter 3: Periscope – In and Out
Why Periscope?
Getting Started With Periscope
Chapter 4: Your ‘Value-Delivering’ Marketing Strategy
Periscope Marketing for Internet Marketers
Periscope Marketing for Businesses
Chapter 5: How to Captivate Your Audience by Creating
Awesome Videos for Periscope?
Tips for Live Streaming
Types of Video That Work Very Well for Live Streaming
Your Presentation
2
, Improving Your Production Values
Chapter 6: Top Tips for Boosting Your Viewers and Engagement
Chapter 7: The Other Platforms
Meerkat
Blab
Conclusion
3
, Introduction
Live video streaming just might be the next ‘big thing’ in the world of digital marketing.
And as every digital marketer should know, keeping up to date with the latest
developments is key if you want to stay ahead of the competition.
What’s more, is that live video streaming could end up being something that changes the
whole world. In the same kind of way that cloud computing could potentially change the
way all of our technology works and the way we do everything, live video streaming has
potential to impact on every major aspect of our lives.
This is an incredible opportunity then – to jump on board with something at this
incredibly exciting inception point and to influence its trajectory and its impact on the
world.
Imagine if you had been around when the internet first launched and you had a book that
could tell you exactly how to make the most of everything the web promised. Well, that’s
exactly where you find yourself now. If you get involved with live video streaming now,
you can solidify yourself as a massive presence here before other marketers get on board.
But what is live video streaming? Just why does it hold so much promise? And how can
you make sure that you’re doing it right? That’s what we’re going to find out, so hang onto
your hats and get ready for an exciting ride into a brave new frontier in digital marketing!
4
,Table of Contents
Foreword
Chapter 1: An Introduction to Periscope and Live Video
Streaming
An Introduction to the Concept of Live Streaming
How People Are Using Periscope
The Future of Live Video Streaming
Some Stats to Get You Excited
Chapter 2: The Marketing Potential for Streaming
More Possibilities
Chapter 3: Periscope – In and Out
Why Periscope?
Getting Started With Periscope
Chapter 4: Your ‘Value-Delivering’ Marketing Strategy
Periscope Marketing for Internet Marketers
Periscope Marketing for Businesses
Chapter 5: How to Captivate Your Audience by Creating
Awesome Videos for Periscope?
Tips for Live Streaming
Types of Video That Work Very Well for Live Streaming
Your Presentation
2
, Improving Your Production Values
Chapter 6: Top Tips for Boosting Your Viewers and Engagement
Chapter 7: The Other Platforms
Meerkat
Blab
Conclusion
3
, Introduction
Live video streaming just might be the next ‘big thing’ in the world of digital marketing.
And as every digital marketer should know, keeping up to date with the latest
developments is key if you want to stay ahead of the competition.
What’s more, is that live video streaming could end up being something that changes the
whole world. In the same kind of way that cloud computing could potentially change the
way all of our technology works and the way we do everything, live video streaming has
potential to impact on every major aspect of our lives.
This is an incredible opportunity then – to jump on board with something at this
incredibly exciting inception point and to influence its trajectory and its impact on the
world.
Imagine if you had been around when the internet first launched and you had a book that
could tell you exactly how to make the most of everything the web promised. Well, that’s
exactly where you find yourself now. If you get involved with live video streaming now,
you can solidify yourself as a massive presence here before other marketers get on board.
But what is live video streaming? Just why does it hold so much promise? And how can
you make sure that you’re doing it right? That’s what we’re going to find out, so hang onto
your hats and get ready for an exciting ride into a brave new frontier in digital marketing!
4
