MKT 6301 (Biswas) Exam 2 Quotes
"Only the customer can fire us all." - CORRECT ANSWER-Sam Walton
"The idea of dividing a market up into homogeneous segments and targeting
each with a distinct product and/or message is now at the heart of marketing
theory." - CORRECT ANSWER-Michael J. Croft
"Because its purpose is to create a customer, the business has two - and only
two - functions: marketing and innovation. Marketing and innovation create value,
all the rest are costs." - CORRECT ANSWER-Peter Drucker
"There's a sucker born every minute." - CORRECT ANSWER-P.T. Barnum
"A cynic is a man who knows the price of everything but the value of nothing." -
CORRECT ANSWER-Oscar Wilde
"Don't cute out the middleman - become one." - CORRECT ANSWER-Amy
Reinink
"This is your business. Do your own thing. Don't listen to us in Seattle, listen to
your customers. We give you permission to take care of your customers." -
CORRECT ANSWER-James Nordstrom
"For a business no to advertise is like you winking at a girl in the dark. You know
what you are doing but no one else does." - CORRECT ANSWER-Stuart H. Britt,
U.S. advertising consultant
"Only the customer can fire us all." - CORRECT ANSWER-Sam Walton
"The idea of dividing a market up into homogeneous segments and targeting
each with a distinct product and/or message is now at the heart of marketing
theory." - CORRECT ANSWER-Michael J. Croft
"Because its purpose is to create a customer, the business has two - and only
two - functions: marketing and innovation. Marketing and innovation create value,
all the rest are costs." - CORRECT ANSWER-Peter Drucker
"There's a sucker born every minute." - CORRECT ANSWER-P.T. Barnum
"A cynic is a man who knows the price of everything but the value of nothing." -
CORRECT ANSWER-Oscar Wilde
"Don't cute out the middleman - become one." - CORRECT ANSWER-Amy
Reinink
"This is your business. Do your own thing. Don't listen to us in Seattle, listen to
your customers. We give you permission to take care of your customers." -
CORRECT ANSWER-James Nordstrom
"For a business no to advertise is like you winking at a girl in the dark. You know
what you are doing but no one else does." - CORRECT ANSWER-Stuart H. Britt,
U.S. advertising consultant
