Peregrine - Marketing - Section Reviews
________ is defined as "the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large. " - CORRECT
ANSWER-Marketing
The 5 C's - CORRECT ANSWER-Customer
Company
Context
Collaborators
Competitors
STP - CORRECT ANSWER-Segmentation
Targeting
Position
The 4 P's - CORRECT ANSWER-Product
Price
Place
Promotion
Match the factors that influence customer behaviors to their examples.
A. Situational
B. Internal
C. External
opinion leaders, family, culture, social class, reference groups
attitudes, motivations, learning, perceptions, lifestyle
physical environment, purpose of purchase, time constraints - CORRECT
ANSWER-A. Situational: physical environment, purpose of purchase, time
constraints
B. Internal: attitudes, motivations, learning, perceptions, lifestyle
, C. External: opinion leaders, family, culture, social class, reference groups
Match the stage of the product life cycle to the action that occurs during that
stage.
A. Introduction
B. Decline
C. Maturity
D. Growth
An organization attempts to establish itself as a pioneer/market leader.
Sales/revenues & profit margins rise as consumers buy the product &
competition increases.
Revenue peaks, but profit margins erode due to high competition.
Many competitors & remaining firms serve the smaller customer base. -
CORRECT ANSWER-A. Introduction: An organization attempts to establish itself
as a pioneer/market leader.
D. Growth: Sales/revenues & profit margins rise as consumers buy the product &
competition increases.
C. Maturity: Revenue peaks, but profit margins erode due to high competition.
B. Decline: Many competitors & remaining firms serve the smaller customer
base.
Identify if the purchase type involves high, moderate, or low customer
involvement.
B2B New Buy
B2B Speciality Purchase
B2CL Shopping Purchase
B2B Modified Rebuy
B2B Straight Rebuy
B2C Convenience Purchase - CORRECT ANSWER-B2B New Buy: High
B2B Speciality Purchase: HIgh
________ is defined as "the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large. " - CORRECT
ANSWER-Marketing
The 5 C's - CORRECT ANSWER-Customer
Company
Context
Collaborators
Competitors
STP - CORRECT ANSWER-Segmentation
Targeting
Position
The 4 P's - CORRECT ANSWER-Product
Price
Place
Promotion
Match the factors that influence customer behaviors to their examples.
A. Situational
B. Internal
C. External
opinion leaders, family, culture, social class, reference groups
attitudes, motivations, learning, perceptions, lifestyle
physical environment, purpose of purchase, time constraints - CORRECT
ANSWER-A. Situational: physical environment, purpose of purchase, time
constraints
B. Internal: attitudes, motivations, learning, perceptions, lifestyle
, C. External: opinion leaders, family, culture, social class, reference groups
Match the stage of the product life cycle to the action that occurs during that
stage.
A. Introduction
B. Decline
C. Maturity
D. Growth
An organization attempts to establish itself as a pioneer/market leader.
Sales/revenues & profit margins rise as consumers buy the product &
competition increases.
Revenue peaks, but profit margins erode due to high competition.
Many competitors & remaining firms serve the smaller customer base. -
CORRECT ANSWER-A. Introduction: An organization attempts to establish itself
as a pioneer/market leader.
D. Growth: Sales/revenues & profit margins rise as consumers buy the product &
competition increases.
C. Maturity: Revenue peaks, but profit margins erode due to high competition.
B. Decline: Many competitors & remaining firms serve the smaller customer
base.
Identify if the purchase type involves high, moderate, or low customer
involvement.
B2B New Buy
B2B Speciality Purchase
B2CL Shopping Purchase
B2B Modified Rebuy
B2B Straight Rebuy
B2C Convenience Purchase - CORRECT ANSWER-B2B New Buy: High
B2B Speciality Purchase: HIgh
