Peregrine Exam Day 13.

Peregrine Exam Day 13
Step 1 to develop a marketing plan - CORRECT ANSWER-Document your
business goals

Step 2 - CORRECT ANSWER-Develop a SWOT & Set Budget

Step 3 - CORRECT ANSWER-Define your target personas

Step 4 - CORRECT ANSWER-Develop marketing goal

Step 5 - CORRECT ANSWER-Create campaign and build activity plan

marketing strategy - CORRECT ANSWER-the marketing logic by which the
company hopes to create customer value and achieve profitable customer
relationships

Customers - CORRECT ANSWER-those who pay to use an organization's goods
or services

Buyers - CORRECT ANSWER-people in an organization's buying center who
make an actual purchase

Consumers - CORRECT ANSWER-An organism that obtains energy and
nutrients by feeding on other organisms or their remains.

Positioning Strategies - CORRECT ANSWER-cost leadership, differentiation,
focus strategy

goods and services - CORRECT ANSWER-the objects (goods) and the actions
(services) that people value and produce to satisfy human wants

perceptual map - CORRECT ANSWER-displays, in two or more dimensions, the
position of products or brands in the consumer's mind

Retailers - CORRECT ANSWER-businesses that sell directly to final consumers