MARK 3321 EXAM 2 REVIEW | Actual
Exam Questions | 100% Correct Answers
| Verified 2024 Version
What are the five Consumer Decision Making processes? - ✔✔
1.Need Recognition
2. Information Search
3. Evaluation of alternatives
4. Purchase
5. Post-purchase behavior
What is involvement? - ✔✔The amount of time and effort a buyer invests in the search, evaluation, and
decision processes of consumer behavior.
What can affect Need Recognition? - ✔✔Internal or External influences.
What is internal information search? - ✔✔Recalling information stored in one's memory.
What is external information search? - ✔✔Seeking information in the outside environment.
What is a nonmarketing-controlled information source? - ✔✔A product information source that is not
associated with marketers promoting a product.
What is marketing-controlled information source? - ✔✔Product information originating from marketers
promotion of a specific product.
What is an "evoked set" (consideration set)? - ✔✔The consumers most preferred alternatives.
, What is cognitive dissonance? - ✔✔Buyer's remorse. An inner tension resulting from inconsistencies
between behavior and values/opinions.
What is the relationship between involvement and consumer behavior? - ✔✔As consumers move from
routine to limited to extensive decision behavior, more involvement is placed in each phase .
What are the factors that determine the level of consumer involvement? - ✔✔1. Previous experience
2. Interest
3. Perceived risk of negative consequences
4. Social visibility
5. Product involvement
6. Situational involvement
7. Shopping involvement
8. Enduring involvement
9. Emotional involvement
What are four characteristics of culture? - ✔✔1. Pervasive
2. Functional
3. Learned
4. Dynamic
What is a subculture? - ✔✔A homogeneous group of people who share elements of the overall culture
as well as cultural elements unique to their own group.
What are the 6 social class measurements? - ✔✔1. Occupation
2. Income
3. Education
4. Wealth
5. Other variables
Exam Questions | 100% Correct Answers
| Verified 2024 Version
What are the five Consumer Decision Making processes? - ✔✔
1.Need Recognition
2. Information Search
3. Evaluation of alternatives
4. Purchase
5. Post-purchase behavior
What is involvement? - ✔✔The amount of time and effort a buyer invests in the search, evaluation, and
decision processes of consumer behavior.
What can affect Need Recognition? - ✔✔Internal or External influences.
What is internal information search? - ✔✔Recalling information stored in one's memory.
What is external information search? - ✔✔Seeking information in the outside environment.
What is a nonmarketing-controlled information source? - ✔✔A product information source that is not
associated with marketers promoting a product.
What is marketing-controlled information source? - ✔✔Product information originating from marketers
promotion of a specific product.
What is an "evoked set" (consideration set)? - ✔✔The consumers most preferred alternatives.
, What is cognitive dissonance? - ✔✔Buyer's remorse. An inner tension resulting from inconsistencies
between behavior and values/opinions.
What is the relationship between involvement and consumer behavior? - ✔✔As consumers move from
routine to limited to extensive decision behavior, more involvement is placed in each phase .
What are the factors that determine the level of consumer involvement? - ✔✔1. Previous experience
2. Interest
3. Perceived risk of negative consequences
4. Social visibility
5. Product involvement
6. Situational involvement
7. Shopping involvement
8. Enduring involvement
9. Emotional involvement
What are four characteristics of culture? - ✔✔1. Pervasive
2. Functional
3. Learned
4. Dynamic
What is a subculture? - ✔✔A homogeneous group of people who share elements of the overall culture
as well as cultural elements unique to their own group.
What are the 6 social class measurements? - ✔✔1. Occupation
2. Income
3. Education
4. Wealth
5. Other variables
