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,Managerial Economics
Managerial economics, meaning the application of economic methods in the man-
agerial decision-making process, is a fundamental part of any business or manage-
ment course. This textbook covers all the main aspects of managerial economics: the
theory of the firm; demand theory and estimation; production and cost theory and
estimation; market structure and pricing; game theory; investment analysis and
government policy. It includes numerous and extensive case studies, as well as
review questions and problem-solving sections at the end of each chapter. Nick
Wilkinson adopts a user-friendly problem-solving approach which takes the reader
in gradual steps from simple problems through increasingly difficult material to
complex case studies, providing an understanding of how the relevant principles can
be applied to real-life situations involving managerial decision-making. This book
will be invaluable to business and economics students at both undergraduate and
graduate levels who have a basic training in calculus and quantitative methods.
N I C K W I L K I N S O N is Associate Professor in Economics at Richmond, The American
International University in London. He has taught business and economics in various
international institutions in the UK and USA, as well as working in business manage-
ment in both countries.
,
,Managerial Economics
Managerial economics, meaning the application of economic methods in the man-
agerial decision-making process, is a fundamental part of any business or manage-
ment course. This textbook covers all the main aspects of managerial economics: the
theory of the firm; demand theory and estimation; production and cost theory and
estimation; market structure and pricing; game theory; investment analysis and
government policy. It includes numerous and extensive case studies, as well as
review questions and problem-solving sections at the end of each chapter. Nick
Wilkinson adopts a user-friendly problem-solving approach which takes the reader
in gradual steps from simple problems through increasingly difficult material to
complex case studies, providing an understanding of how the relevant principles can
be applied to real-life situations involving managerial decision-making. This book
will be invaluable to business and economics students at both undergraduate and
graduate levels who have a basic training in calculus and quantitative methods.
N I C K W I L K I N S O N is Associate Professor in Economics at Richmond, The American
International University in London. He has taught business and economics in various
international institutions in the UK and USA, as well as working in business manage-
ment in both countries.
,
