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Qualtrics Platform Essentials Certification.

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Qualtrics Platform Essentials Certification.

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Qualtrics Platform Essentials Certification

Experience Management (XM) is... a discipline that helps organizations to measure and
improve the experiences delivered to different stakeholders across an enterprise. -
ANS-a discipline that helps organizations to measure and improve the experiences
delivered to different stakeholders across an enterprise..

XM helps organizations deliver differentiated experiences by continuously: - ANS--
listening,
- propagating insights, and
- rapidly adapting to meet the changing needs and expectations of others.

Operating Framework for Experience Management - ANS-- Competency,
- Culture, and
Technology.

Competency - ANS-The skills and actions that establish XM as a discipline across the
organization.

Six XM competencies:
1. Lead,
2. Realize,
3. Activate,
4. Enlighten,
5. Respond, and
6. Disrupt.

Organizations adopt XM by mastering these competencies that are enabled by
technology and nurtured by culture.

Example:
- Defining and communicating a clear XM strategy and program roadmap outlining the
projects and work streams to improve experiences.
- Identifying core XM metrics and defining goals against which to measure the progress
of XM efforts.

Technology - ANS-A platform that empowers an organization to collect, understand, and
take action on the combination of experience and operational data.

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