Exam (elaborations) CDMP3204

Q1. What is the role of social media in digital marketing? Ans. Social media is an important pillar of digital marketing. And in this digital world, with the increase in social media users, interviewers are likely to question you about your social media knowledge. The use of social media is very important in digital marketing. It is fast, convenient, and has an extensive outreach across different demographics. You can post images, videos, and other content to increase your audience engagement and website traffic. These strategies will help you to get more conversions, build better brand awareness and achieve your marketing goals. Q2. What do you understand by digital marketing? Ans. Digital marketing is all about the tactics used for building a brand via online channels. It includes various techniques like SEO, SEM, Email Marketing, Link building, PPC, Affiliate Marketing, etc. Q3. What are the most effective ways to increase traffic to your website? Ans. The best and effective ways to increase traffic to your website are- ● Paid search ● Content marketing ● Content optimization ● Display advertising ● Linking Internally ● Posting content on LinkedIn ● Writing crisp headlines ● SEO activities ● Guest blogging ● Email marketing ● Targeting long-tail keywords ● Seeking referral traffic