, 3
EVALUATING MESSAGES
AND/OR IMAGES OF DIFFERENT TYPES
OF DIFFERENT CULTURE
I. Overview
This module expands the scope of multimodal literacy from the traditional approaches to
contemporary multimodal features to embrace the trends in meaning- making that occur in different
social and cultural contexts.
II. Learning Outcomes
At the end of this module, you are expected to:
a. Differentiate representation, communication, and interpretation;
b. Discuss how multimodalities are used in the era of digital literacy; and
c. Use tools to evaluate multimodal texts in different types.
III. Learning Content
REPRESENTATION, COMMUNICATION, AND INTERPRETATION
Let’s start with these first two ideas: representation, and communication. What we mostly
think that literacy's about boils down to communication. So, it's about learning to read and write so
that we can communicate and be communicated to. And what we often forget, is that literacy is also
about what we define as representation.
When we talk to ourselves or think
ideas, we are on the point called Speaks
representation. Sometimes, before we Thinks
communicate, we tend to rehearse what we
are about to say. So, that is a part of
communication which only happens within
yourself. It is not designed to communicate Representation Communication
with anybody aside from yourself.
For example, when you are taking
down notes while the teacher is discussing,
you often write down words, phrases, or
even draw some illustrations that will help
you remember the lesson. Then, your
classmate asks your notes because she was
absent during that class. However, she tells
you that she cannot understand the things you have written nor the illustrations you have drawn.
Why? As mentioned, it is because representation is not designed to communicate with
anybody aside from yourself. That is why, when you try to explain to your friend what your notes are
all about using words while looking to your scribbles, then that is the time that you are in a more
concrete type of communication.
If you are able to speak (communication) to somebody your thoughts (representation),
the person you are talking to will now think about what you are saying (interpretation).
EVALUATING MESSAGES
AND/OR IMAGES OF DIFFERENT TYPES
OF DIFFERENT CULTURE
I. Overview
This module expands the scope of multimodal literacy from the traditional approaches to
contemporary multimodal features to embrace the trends in meaning- making that occur in different
social and cultural contexts.
II. Learning Outcomes
At the end of this module, you are expected to:
a. Differentiate representation, communication, and interpretation;
b. Discuss how multimodalities are used in the era of digital literacy; and
c. Use tools to evaluate multimodal texts in different types.
III. Learning Content
REPRESENTATION, COMMUNICATION, AND INTERPRETATION
Let’s start with these first two ideas: representation, and communication. What we mostly
think that literacy's about boils down to communication. So, it's about learning to read and write so
that we can communicate and be communicated to. And what we often forget, is that literacy is also
about what we define as representation.
When we talk to ourselves or think
ideas, we are on the point called Speaks
representation. Sometimes, before we Thinks
communicate, we tend to rehearse what we
are about to say. So, that is a part of
communication which only happens within
yourself. It is not designed to communicate Representation Communication
with anybody aside from yourself.
For example, when you are taking
down notes while the teacher is discussing,
you often write down words, phrases, or
even draw some illustrations that will help
you remember the lesson. Then, your
classmate asks your notes because she was
absent during that class. However, she tells
you that she cannot understand the things you have written nor the illustrations you have drawn.
Why? As mentioned, it is because representation is not designed to communicate with
anybody aside from yourself. That is why, when you try to explain to your friend what your notes are
all about using words while looking to your scribbles, then that is the time that you are in a more
concrete type of communication.
If you are able to speak (communication) to somebody your thoughts (representation),
the person you are talking to will now think about what you are saying (interpretation).
