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Exam (elaborations) Consumer Behaviour1209

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his course text is part of the learning content for this Edinburgh Business School course. In addition to this printed course text, you should also have access to the course website in this subject, which will provide you with more learning content, the Profiler software and past examination questions and answers. The content of this course text is updated from time to time, and all changes are reflected in the version of the text that appears on the accompanying website at Most updates are minor, and examination questions will avoid any new or significantly altered material for two years following publication of the relevant material on the website. You can check the version of the course text via the version release number to be found on the front page of the text, and compare this to the version number of the latest PDF version of the text on the website. If you are studying this course as part of a tutored programme, you should contact your Centre for further information on any changes. Full terms and conditions that apply to students on any of the Edinburgh Business School courses are available on the website , and should have been notified to you either by Edinburgh Business School or by the centre or regional partner through whom you purchased your course. If this is not the case, please contact Edinburgh Business School at the address below: Edinburgh Business School Heriot-Watt University Edinburgh EH14 4AS United Kingdom Tel + 44 (0) Fax + 44 (0) Email Website The courses are updated on a regular basis to take account of errors, omissions and recent developments. If you’d like to suggest a change to this course, please contact us: . Consumer Behaviour Jane Priest is a Teaching Fellow at Edinburgh Business School and teaches parts of the on-campus Marketing course, as well as the Consumer Behaviour elective by distance learning. She is a key member of a team exploring how technology can be used to enhance the student learning experience. Before joining Edinburgh Business School, she was a marketing and communications manager for a national health care charity and responsible for the communications strategies of various national government funding programmes. In her undergraduate course at Strathclyde University Business School, she won both the Professor Michael Baker Prize for the single honours student with the highest final weighted average mark, and the Scottish Marketing Awards Prize for the single honours dissertation with the greatest practical application. Professor Stephen Carter is Professor of Marketing at Edinburgh Business School and an acknowledged thought leader in global marketing and social and emotional competencies. An ex-project director at the United Nations, he has authored several books on subjects including international marketing strategy and global agricultural marketing. He has co-authored books such as a marketing guide for voluntary and non-profit organisations as well as written programmes for national television and radio. He is co-editor of the American Journal

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Consumer Behaviour1209
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