4.1 Introduction to marketing
This explains thoroughly what marketing is and product vs market orientation as well as examples and advantages and disadvantages to each, explains market share and formula as well as how to increase, market growth , market leadership, Porters generic strategies, market research , sales forecasting , markup, pricing strategies
Geschreven voor
- Instelling
- Junior / 11th grade
- Vak
- BUSINESS MANAGEMENT IB HL
- School jaar
- 3
Documentinformatie
- Geüpload op
- 9 juli 2024
- Aantal pagina's
- 4
- Geschreven in
- 2023/2024
- Type
- College aantekeningen
- Docent(en)
- Z
- Bevat
- Business management hl
Onderwerpen
-
marketing
-
business
-
product
-
customers
-
market growth
-
market leadership
-
porters generic
-
markup
-
formulas
-
pricing strategy