The Hubspot Marketing Software Exam
with Questions and Answers 100%
Correct
What is the definition of contact management? - CORRECT ANSWER-A strategy that
focuses on using a software program to easily store and source a contact's information,
including their name, contact history, email information, and more.
___________ is the software that exists with the goal of automating your marketing
actions. - CORRECT ANSWER-Marketing automation
Which of the following should you do before setting new KPI goals? - CORRECT
ANSWER-Identify current performance for your KPIs.
Marketing Hub users will frequently use which of the following menus in HubSpot? -
CORRECT ANSWER-All of the above
True or false? Choosing to not use the Marketing Hub blog tool to host your blog will
make your Marketing Hub campaign reporting less comprehensive. - CORRECT
ANSWER-T
Which of the following metrics are marketing teams NOT likely to report on? -
CORRECT ANSWER-Individual sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the better the individual
tools can help you. - CORRECT ANSWER-t
Keeping your database healthy and up to date should always be a priority so that you
can create powerful and ____________. - CORRECT ANSWER-contextual
conversations
True or false? You can import contacts into HubSpot that are opted-out of
communication. - CORRECT ANSWER-t
True or false? When importing contacts, HubSpot automatically searches for matches
with your spreadsheet columns and pairs your existing properties, such as first name
and last name. - CORRECT ANSWER-t
Which parts of your organization can benefit from buyer personas? - CORRECT
ANSWER-Marketing, sales, service
, Which is NOT an example of demographic information that can help bring value to your
buyer persona research? - CORRECT ANSWER-shoe size
Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the
__________ on your dashboard. - CORRECT ANSWER-top personas report
Most organizations target how many buyer personas? - CORRECT ANSWER-3-5
When determining buyer personas, which type of information is most important to
capture? - CORRECT ANSWER-Psychographic information
All of the following are components of a topic cluster EXCEPT: - CORRECT ANSWER-
Distribution channels, such as YouTube or Twitter
Fill in the blank: Strive to choose a core topic with a monthly search volume that's at
least ___________. - CORRECT ANSWER-300
True or false? The higher your DA (Domain Authority), the easier it should be for your
topic clusters to rank. - CORRECT ANSWER-t
All of the following are examples of on-page SEO best practices to consider when
optimizing your pillar page EXCEPT: - CORRECT ANSWER-The core topic is featured
in a video at the top of the page
True or false? Only reference the core topic on your pillar page. Using synonyms of
your core topic will confuse search engines on how to best rank this page. - CORRECT
ANSWER-f
All of the following are examples of SMART goals EXCEPT: - CORRECT ANSWER-
Have thought leaders contribute to an upcoming ebook.
All of the following are tools you can connect to a HubSpot campaign EXCEPT: -
CORRECT ANSWER-Content strategy
All assets should be built before creating a campaign. - CORRECT ANSWER-f
True or false? You have up to one week to edit the name of a campaign. - CORRECT
ANSWER-t
All of the following are ways you can report on a campaign EXCEPT: - CORRECT
ANSWER-None of the above: Campaign reporting is a default option in the marketing
dashboard
Which of the following are campaign metrics that can be tracked in HubSpot? -
CORRECT ANSWER-Influenced contacts closed deals new contacts
with Questions and Answers 100%
Correct
What is the definition of contact management? - CORRECT ANSWER-A strategy that
focuses on using a software program to easily store and source a contact's information,
including their name, contact history, email information, and more.
___________ is the software that exists with the goal of automating your marketing
actions. - CORRECT ANSWER-Marketing automation
Which of the following should you do before setting new KPI goals? - CORRECT
ANSWER-Identify current performance for your KPIs.
Marketing Hub users will frequently use which of the following menus in HubSpot? -
CORRECT ANSWER-All of the above
True or false? Choosing to not use the Marketing Hub blog tool to host your blog will
make your Marketing Hub campaign reporting less comprehensive. - CORRECT
ANSWER-T
Which of the following metrics are marketing teams NOT likely to report on? -
CORRECT ANSWER-Individual sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the better the individual
tools can help you. - CORRECT ANSWER-t
Keeping your database healthy and up to date should always be a priority so that you
can create powerful and ____________. - CORRECT ANSWER-contextual
conversations
True or false? You can import contacts into HubSpot that are opted-out of
communication. - CORRECT ANSWER-t
True or false? When importing contacts, HubSpot automatically searches for matches
with your spreadsheet columns and pairs your existing properties, such as first name
and last name. - CORRECT ANSWER-t
Which parts of your organization can benefit from buyer personas? - CORRECT
ANSWER-Marketing, sales, service
, Which is NOT an example of demographic information that can help bring value to your
buyer persona research? - CORRECT ANSWER-shoe size
Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the
__________ on your dashboard. - CORRECT ANSWER-top personas report
Most organizations target how many buyer personas? - CORRECT ANSWER-3-5
When determining buyer personas, which type of information is most important to
capture? - CORRECT ANSWER-Psychographic information
All of the following are components of a topic cluster EXCEPT: - CORRECT ANSWER-
Distribution channels, such as YouTube or Twitter
Fill in the blank: Strive to choose a core topic with a monthly search volume that's at
least ___________. - CORRECT ANSWER-300
True or false? The higher your DA (Domain Authority), the easier it should be for your
topic clusters to rank. - CORRECT ANSWER-t
All of the following are examples of on-page SEO best practices to consider when
optimizing your pillar page EXCEPT: - CORRECT ANSWER-The core topic is featured
in a video at the top of the page
True or false? Only reference the core topic on your pillar page. Using synonyms of
your core topic will confuse search engines on how to best rank this page. - CORRECT
ANSWER-f
All of the following are examples of SMART goals EXCEPT: - CORRECT ANSWER-
Have thought leaders contribute to an upcoming ebook.
All of the following are tools you can connect to a HubSpot campaign EXCEPT: -
CORRECT ANSWER-Content strategy
All assets should be built before creating a campaign. - CORRECT ANSWER-f
True or false? You have up to one week to edit the name of a campaign. - CORRECT
ANSWER-t
All of the following are ways you can report on a campaign EXCEPT: - CORRECT
ANSWER-None of the above: Campaign reporting is a default option in the marketing
dashboard
Which of the following are campaign metrics that can be tracked in HubSpot? -
CORRECT ANSWER-Influenced contacts closed deals new contacts
