E-COMMERCE CHAPTER 2 MCQ EXAM
2024-2025 WITH VERIFIED QUESTIONS
AND CORRECT ANSWERS GRADED A+
16) ________ and ________ are typically the most easily identifiable aspects of a company's business
model.
A) Market strategy, market opportunity
B) Value proposition, revenue model
C) Value proposition, competitive environment
D) Revenue model, market strategy - ANS-Answer: B
17) All of the following are key elements of a business model except:
A) competitive environment.
B) organizational development.
C) information technology strategy.
D) market strategy. - ANS-Answer: C
18) Which element of the business model addresses the question of why a customer should buy from
the firm?
A) revenue model
B) competitive advantage
, C) market strategy
D) value proposition - ANS-Answer: D
19) Which element of the business model examines who else occupies the firm's intended marketspace?
A) value proposition
B) competitive environment
C) competitive advantage
D) market strategy - ANS-Answer: B
20) Which of the following are Amazon's primary value propositions?
A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery - ANS-Answer: B
21) Your solar-panel manufacturing firm has developed a unique and patented process for creating high-
efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:
A) cost competition.
B) scope.
C) scale.
D) focus. - ANS-Answer: A
22) A firm's ________ describes how a firm will produce a superior return on invested capital.
A) value proposition
B) revenue model
C) market strategy
D) competitive advantage - ANS-Answer: B
23) Which of the following is an example of the subscription revenue model?
2024-2025 WITH VERIFIED QUESTIONS
AND CORRECT ANSWERS GRADED A+
16) ________ and ________ are typically the most easily identifiable aspects of a company's business
model.
A) Market strategy, market opportunity
B) Value proposition, revenue model
C) Value proposition, competitive environment
D) Revenue model, market strategy - ANS-Answer: B
17) All of the following are key elements of a business model except:
A) competitive environment.
B) organizational development.
C) information technology strategy.
D) market strategy. - ANS-Answer: C
18) Which element of the business model addresses the question of why a customer should buy from
the firm?
A) revenue model
B) competitive advantage
, C) market strategy
D) value proposition - ANS-Answer: D
19) Which element of the business model examines who else occupies the firm's intended marketspace?
A) value proposition
B) competitive environment
C) competitive advantage
D) market strategy - ANS-Answer: B
20) Which of the following are Amazon's primary value propositions?
A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery - ANS-Answer: B
21) Your solar-panel manufacturing firm has developed a unique and patented process for creating high-
efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:
A) cost competition.
B) scope.
C) scale.
D) focus. - ANS-Answer: A
22) A firm's ________ describes how a firm will produce a superior return on invested capital.
A) value proposition
B) revenue model
C) market strategy
D) competitive advantage - ANS-Answer: B
23) Which of the following is an example of the subscription revenue model?
