Business Plan
“Green Craft Grocery”
Table of Contents
1.0 Executive summary................................................................................................................3
2.0 Introduction............................................................................................................................ 4
3.0 “Business Name, Mission, Vision and Objectives”.................................................................5
4.0 “Business Description”........................................................................................................... 5
4.1 “Products/Services offered by the business”......................................................................5
4.2 Unique Benefits/Value Proposition.....................................................................................6
5. 0 “Opportunity Analysis, Research & Marketing Plan”..............................................................6
1
, 5.1 “Explanation and Justification of the chosen market”..........................................................6
5.2 “Industry Analysis”..............................................................................................................7
5.3 “Environmental Analysis”....................................................................................................8
5.4 “Competitive Analysis”........................................................................................................9
6.0 “Marketing Strategy and Plan”.............................................................................................10
6.1 “Product”.......................................................................................................................... 10
6.2 “Price”............................................................................................................................... 11
6.3 “Place”.............................................................................................................................. 11
6.4 “Promotion”....................................................................................................................... 11
7.0 “Management and Operation”..............................................................................................11
7.1. “Management Team and Ownership detail”.....................................................................11
7.2 “Role of Team Members, skills and qualification”.............................................................12
7.3 “Training needs analysis”.................................................................................................14
7.4 “Organisational Chart”......................................................................................................15
8.0 “Financial Plan”.................................................................................................................... 16
8.1 “Source and uses of capital”.............................................................................................16
8.2 “Cash Flow Projection”.....................................................................................................16
8.3. “Balance sheet projection”...............................................................................................16
8.4 “Income statement projection”..........................................................................................17
8.5 “Break-Even Analysis”......................................................................................................18
8.6 “Exit Plan”......................................................................................................................... 19
8.7 “Milestone”........................................................................................................................ 19
9.0 Conclusion........................................................................................................................... 20
10. References.......................................................................................................................... 21
2
, 1.0 Executive summary
New venture creation is meant as the creation of new businesses through organising planning and
establishing them. The business start-up idea is based on retail grocery, Green Craft Grocery
provides Agro products, Abdirice variety, cereals, fresh vegetables and fruits, dry fruits and other
home essential food products. The report has outlined the opportunities, research and marketing
plan for Green Craft Grocery. The study will also highlight the financial plan and operation
management of new venture creation. Through the study, it will highlight that Green Craft
Grocery is an organisation which will use its innovative idea of using QR in each of its products
so that the customers can get detailed information regarding the business and the estimated cost
for the products sold in the retail market of London. It will also analyse how the organisation will
mainly target the age groups of 20-50 and use a low-cost pricing strategy top deliver high-quality
products.
3
“Green Craft Grocery”
Table of Contents
1.0 Executive summary................................................................................................................3
2.0 Introduction............................................................................................................................ 4
3.0 “Business Name, Mission, Vision and Objectives”.................................................................5
4.0 “Business Description”........................................................................................................... 5
4.1 “Products/Services offered by the business”......................................................................5
4.2 Unique Benefits/Value Proposition.....................................................................................6
5. 0 “Opportunity Analysis, Research & Marketing Plan”..............................................................6
1
, 5.1 “Explanation and Justification of the chosen market”..........................................................6
5.2 “Industry Analysis”..............................................................................................................7
5.3 “Environmental Analysis”....................................................................................................8
5.4 “Competitive Analysis”........................................................................................................9
6.0 “Marketing Strategy and Plan”.............................................................................................10
6.1 “Product”.......................................................................................................................... 10
6.2 “Price”............................................................................................................................... 11
6.3 “Place”.............................................................................................................................. 11
6.4 “Promotion”....................................................................................................................... 11
7.0 “Management and Operation”..............................................................................................11
7.1. “Management Team and Ownership detail”.....................................................................11
7.2 “Role of Team Members, skills and qualification”.............................................................12
7.3 “Training needs analysis”.................................................................................................14
7.4 “Organisational Chart”......................................................................................................15
8.0 “Financial Plan”.................................................................................................................... 16
8.1 “Source and uses of capital”.............................................................................................16
8.2 “Cash Flow Projection”.....................................................................................................16
8.3. “Balance sheet projection”...............................................................................................16
8.4 “Income statement projection”..........................................................................................17
8.5 “Break-Even Analysis”......................................................................................................18
8.6 “Exit Plan”......................................................................................................................... 19
8.7 “Milestone”........................................................................................................................ 19
9.0 Conclusion........................................................................................................................... 20
10. References.......................................................................................................................... 21
2
, 1.0 Executive summary
New venture creation is meant as the creation of new businesses through organising planning and
establishing them. The business start-up idea is based on retail grocery, Green Craft Grocery
provides Agro products, Abdirice variety, cereals, fresh vegetables and fruits, dry fruits and other
home essential food products. The report has outlined the opportunities, research and marketing
plan for Green Craft Grocery. The study will also highlight the financial plan and operation
management of new venture creation. Through the study, it will highlight that Green Craft
Grocery is an organisation which will use its innovative idea of using QR in each of its products
so that the customers can get detailed information regarding the business and the estimated cost
for the products sold in the retail market of London. It will also analyse how the organisation will
mainly target the age groups of 20-50 and use a low-cost pricing strategy top deliver high-quality
products.
3
