Global Business Environment
REPORT
1
, Table of Contents
1 Introduction...............................................................................................................................................2
2 Main body..................................................................................................................................................3
2.1 Cultural risks.......................................................................................................................................3
2.2 Role of comparative and competitive advantage...............................................................................6
2.3 Roles of industrial policy, factor conditions and related/supporting industries and internal rivalry. .8
3 Conclusion...............................................................................................................................................10
References..................................................................................................................................................11
1 Introduction
This report explores some specific opportunities and threats of becoming an international
business organisation. The case of a US manufacturer is considered in the light of the intended
expansion to Korea and China – two Asian economies with own cultural and economic specifics.
Therefore, it is important to assess the existing cultural risks, as well as the opportunities
emerging from achieving competitive and comparative advantage in a global business
2
REPORT
1
, Table of Contents
1 Introduction...............................................................................................................................................2
2 Main body..................................................................................................................................................3
2.1 Cultural risks.......................................................................................................................................3
2.2 Role of comparative and competitive advantage...............................................................................6
2.3 Roles of industrial policy, factor conditions and related/supporting industries and internal rivalry. .8
3 Conclusion...............................................................................................................................................10
References..................................................................................................................................................11
1 Introduction
This report explores some specific opportunities and threats of becoming an international
business organisation. The case of a US manufacturer is considered in the light of the intended
expansion to Korea and China – two Asian economies with own cultural and economic specifics.
Therefore, it is important to assess the existing cultural risks, as well as the opportunities
emerging from achieving competitive and comparative advantage in a global business
2
