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Marketingcommunicatie & Branding

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Deze paper heeft de marketingcommunicatie- en branding strategieën van Yukka, een fabrikant van Ayurvedische kruidentheeën, uitgebreid geanalyseerd binnen een concurrerende markt. Yukka onderscheidt zich door zijn inzet voor natuurlijke ingrediënten, duurzaamheid, en de educatie van consumenten over de gezondheidsvoordelen van hun producten. De analyse omvatte de Brand Key en Golden Circle methodes om de kernwaarden en de 'waarom' achter Yukka's activiteiten te bepalen.

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Voorblad:

- Voorletters en naam:
- Studentnummer:
- Datum: 04 juli 2024
- Naam van de opleiding: NTI Commerciële Economie
- Naam van de module: Marketingcommunicatie & Branding, modulenummer 5199




1

, Inhoudsopgave: Bladzijde:

1. Samenvatting: 03

2. Inleiding: 03

3. Brand Key en Golden Circle Analyse: 04

4. Doelgroep en Communicatiedoelgroep: 05

5. Marketingcommunicatie Barrières: 06

6. SMART Marketingcommunicatiedoelstellingen: 07

7. Marketingcommunicatiestrategie: 08

8. Positionering: 09

9. Waardepropositie: 10

10. Inzet van Marketingcommunicatie-instrumenten: 11

11. Conclusies en Aanbevelingen: 12

12. Literatuurlijst: 13

13. Toelichting nieuwe paper: 14




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Uploaded on
July 13, 2024
Number of pages
14
Written in
2023/2024
Type
CASE
Professor(s)
Schiphorst
Grade
6-7

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