Marketing Management Chapter 8 Test Bank. The basic capability of any product is known as its _______ A) main operating mode B) prime function C) core functionality D) value proposition E) customer purpose C) core functionality Nokia reportedly dismisse

Marketing Management Chapter 8 Test
Bank.
The basic capability of any product is known as its _______

A) main operating mode
B) prime function
C) core functionality
D) value proposition
E) customer purpose

C) core functionality

Nokia reportedly dismissed the original iPhone with its large glass surface partly because it failed one of
Nokia's own ruggedness tests (surviving a five-foot drop onto concrete). This apparently helped convince
Nokia to ignore the new direction in which Apple was about to lead the mobile phone market. What is a
logical conclusion to draw from Nokia's experience in this regard?

A) Five feet is too stringent; two or three feet would have been more reasonable.
B) The iPhone should have been stronger.
C) Apple should have enforced stronger quality controls.
D) Nokia prioritized that attribute more highly than the market did.
E) Consumers should have paid more attention to Nokia's high standards

D) Nokia prioritized that attribute more highly than the market did.

With each feature it considers adding to a new product, a company must balance ________ versus how
much it will cost the company to add the feature.

A) customer value
B) market perception
C) brand labeling potential
D) size and weight
E) distributor value

A) customer value

________ is the level at which the product's primary characteristics operate

A) Conformance quality
B) Performance quality
C) Expected quality
D) Minimal quality
E) Guaranteed quality

,B) Performance quality

If the taste of your favorite energy drink varies to an unacceptable degree from can to can, this
represents a problem with the product's _____

A) conformance quality
B) performance quality
C) expected quality
D) minimal quality
E) guaranteed quality

A) conformance quality

If the sound quality of your new Bluetooth headphones is simply unacceptable to you, this represents a
problem with the product's _____

A) conformance quality
B) expected quality
C) performance quality
D) minimal quality
E) guaranteed quality

C) performance quality

Engineers often speak of the metric mean time between failures (MTBF), which is the average time a
product or system operates under normal conditions before an unexpected breakdown or other
unplanned loss of service. MTBF is therefore a measure of ____

A) durability
B) performance quality
C) predictability
D) reliability
E) initial quality

D) reliability

A commodity offering that can't be meaningfully differentiated on the basis of the product itself or any
associated services might still achieve differentiation through ___

A) branding
B) sales channels
C) financing
D) reliability
E) initial quality

A) branding

, The extraordinary look of Jaguar automobiles relates to the ________ element of product design

A) form
B) style
C) customization
D) performance quality
E) conformance quality

B) style

A customer judges a product offering by three basic elements: product, service, and _______

A) performance
B) utility
C) tangibility
D) brand
E) availability

D) brand

When a consumer purchases a mountain bike costing $1,000 or more, he or she expects the bike to
exhibit a high level of ________, the level at which the product's primary characteristics operate.

A) features
B) conformance quality
C) durability
D) performance quality
E) reliability

D) performance quality

Many products can be differentiated in terms of their ________, which are their size, shape, or physical
structure.

A) form
B) prototype
C) architecture
D) model
E) blueprint

A) form

Buyers expect products to have high ________, which is the degree to which all produced units are
identical and meet promised specifications

A) durability
B) compatibility
C) conformance quality