Pinterest Advertising Essentials Certification Exam Answers 2024

Pinterest Advertising Essentials Certification Exam
Answers 2024

Question 1: Drag and drop the tile to match the brand lift study with the correct
description.

Use pre-determined sequence pairings of questions to ask Pinterest users 2Q Pinterest
who have seen your ad and Pinterest users who have not. Brand Lift

A third-party vendor study polls Pinterest users in-app and then Kantar brand
calculates the incremental effect of the ads on brand metrics. lift

Customize survey questions to ask Pinterest users who have seen your ad 6Q Pinterest
and Pinterest users who have not. Brand Lift


Question 2: When is the best time to consider brand lift solutions?

 After using Pinterest conversion lift to measure the value of an ad on Pinterest.
 After analyzing platform reported metrics within Ads Manager.
 After uploading offline data.
 When you want to measure holistic brand perception (creative + messaging + media).


Question 3: Which of the following are true about expanded targeting?

 With expanded targeting, advertisers can increase their reach by allowing Pinterest to build off of the
keywords and interests originally added to the ad group.
 If there is no targeting selected (i.e. no interests or keywords) using expanded targeting will narrow
targeting.
 Expanded targeting requires the advertiser to upload targeting datasets to customize the target group.
 Expanded targeting augments advertisers’ existing targeting strategy in just one click.


Question 4: Drag and drop the tiles below to place the steps for building a
campaign in Ads Manager in the right order. The first step on top and the last
step at the bottom.

 Log into your Pinterest business account.
 Click “Create campaign”.
 Select campaign objective.
 Enter campaign, ad group, & ad details.
 Publish campaign.


Question 5: Within Ads Manager advertisers can edit live campaigns to optimize
performance by modifying targeting details, changing bids, and adjusting spend.

,  True
 False


Question 6: Which of the following are examples of Pinterest tag tracked data?

 Visits to the advertiser’s website.
 Views of primary pages, such as product pages and article pages.
 Sign-ups for products and/or services.
 Leads (interest around products and/or services.
 All the above.


Question 7: Which of the following are insights an advertiser could see only after
implementing the Pinterest tag?

 When a Pinterest user visited the sale items on the advertiser’s product page.
 The product details (such as product color or size) that a Pinterest user added to their online shopping cart.
 How many days it took a user to complete a purchase since seeing an ad on Pinterest.
 All the above.


Question 8: If an advertiser lowers a custom bid, Pinterest may still surpass that
bid value in the next auction.

 True
 False


Question 9: Pinterest ranks ad interactions to award an attribution for a
conversion event. Place these three ad interactions in order from highest ranked
(top) to lowest ranked (bottom).

 Click attribution
 Engagement attribution
 View attribution


Question 10: Given the attribution window of 30/20/1, what do each of those
numbers represent? Match the number with the correct description.

The number of days the user has after they engage with the ad in order for the ad to get
20
credit for the conversion.

The number of days the user has after they view the ad in order for the ad to get credit
1
for the conversion.

The number of days the user has after they click the ad in order for the ad to get credit
30
for the conversion.