Google Ads Display Certi cation Answers Latest
2024
If you are trying to advertise your brand’s website, you will nd various
advertisement types on the Google Platform. To rank your website, you need
to take the help of the display advertisement offered by Google. This is
when you run a display Ad on a website related to your website or a review
website; then, it acts as a backlink that helps in the in ux of the customers.
When the number of customers visiting your website increases, your ranking
automatically increases.
To teach the Display Ads overall concept to the marketers, Google
SkillShop has devised a unique course – Google Ads Display Certi cation
Course.
About Google Ads Display Certification Course
Specially designed for the Display Ads markets and website owners to teach
the skill of running effective Display Ads on Google. The video module
present inside the course will provide you knowledge regarding the
following aspects:-
, Help you to form a digital marketing strategy using Display Ads that never
fails.
Teaches you to develop a plan to serve a wide variety of marketing goals
of the company.
Help you to reach a new potential customer base with the help of Google
Display audiences.
It also provides you an overview regarding how to set the marketing
budget.
After learning through all the video modules, you have to go through a test
to help you achieve a certificate. This certificate shows your expertise in the
field of running Display Ads.
Motive Of Providing Google Ads Display Certification Exam Solutions
With fulfilling the marketers’ need to practice for the exam before giving the
real exam, we are providing you the latest questions asked in the exam.
Along with that, we are bundling the solutions provided by the field experts.
In case you face any difficulty during your practice session, feel free
to contact us. We wish you all the best for your exam.
Exam URL: https://skillshop.exceedlms.com/student/path/18061-google-
ads-display-certification
Questions and Answers
Q1. Targeting by topic is a good strategy if your client wants to:
, drive sales on his website
actively manage his budget because he has strict cost–per–acquisition
goals
control where his ads appear on the Display Network
reach a specific audience
Q2. On the Display Network, enhanced cost–per–click (ECPC)
automatically:
sets bids to help you get as many conversions as possible
adjusts your manual bid up or down based on each click’s likelihood to
result in a conversion
sets bids to help you get the most clicks within your target spend amount
sets bids to maximize your conversion value while trying to reach an
average return on ad spend
Q3. Frequency capping limits the number of times:
your ads appear to the same person on the Display Network
your ads appear during the designated days and hours that you set
your ads appear to people with the same IP address
your ads appear to the same person on the Search Network
Q4. Which practice would be acceptable under Google’s editorial and
technical requirements?
Promoting documented copyrighted content
Including a generic phrase like “Buy products, click here”
Linking to a site that’s under construction
, Showing a URL that doesn’t accurately indicate the landing page, such as
“google.com” taking people to gmail.com
Q5. A direct response advertiser is primarily interested in generating
conversions from a Display campaign. To get a potentially better return on
investment, this advertiser should use:
target cost–per–acquisition (CPA) bidding
cost–per–click (CPC) bidding
cost–per–day (CPD) bidding
viewable cost–per–thousand impressions (vCPM) bidding
Q6. James is marketing an online training course and wants to improve his
campaign performance. He analyzes the conversion-tracking data and
realizes most course registrations are coming from Atlanta, GA. What
should he do?
Limit the number of times an individual in that region sees the ad
Buy more ad inventory in that region
Lower the bid for inventory targeting that region
Run remarketing campaigns only in that region
Q7. Which of the following goals can you achieve for your marketing
campaign by using automated bidding?
To choose what time of day your ads will appear
To reach the right user with the right message at the right time
To control the cost of each click
To target specific devices exclusively
2024
If you are trying to advertise your brand’s website, you will nd various
advertisement types on the Google Platform. To rank your website, you need
to take the help of the display advertisement offered by Google. This is
when you run a display Ad on a website related to your website or a review
website; then, it acts as a backlink that helps in the in ux of the customers.
When the number of customers visiting your website increases, your ranking
automatically increases.
To teach the Display Ads overall concept to the marketers, Google
SkillShop has devised a unique course – Google Ads Display Certi cation
Course.
About Google Ads Display Certification Course
Specially designed for the Display Ads markets and website owners to teach
the skill of running effective Display Ads on Google. The video module
present inside the course will provide you knowledge regarding the
following aspects:-
, Help you to form a digital marketing strategy using Display Ads that never
fails.
Teaches you to develop a plan to serve a wide variety of marketing goals
of the company.
Help you to reach a new potential customer base with the help of Google
Display audiences.
It also provides you an overview regarding how to set the marketing
budget.
After learning through all the video modules, you have to go through a test
to help you achieve a certificate. This certificate shows your expertise in the
field of running Display Ads.
Motive Of Providing Google Ads Display Certification Exam Solutions
With fulfilling the marketers’ need to practice for the exam before giving the
real exam, we are providing you the latest questions asked in the exam.
Along with that, we are bundling the solutions provided by the field experts.
In case you face any difficulty during your practice session, feel free
to contact us. We wish you all the best for your exam.
Exam URL: https://skillshop.exceedlms.com/student/path/18061-google-
ads-display-certification
Questions and Answers
Q1. Targeting by topic is a good strategy if your client wants to:
, drive sales on his website
actively manage his budget because he has strict cost–per–acquisition
goals
control where his ads appear on the Display Network
reach a specific audience
Q2. On the Display Network, enhanced cost–per–click (ECPC)
automatically:
sets bids to help you get as many conversions as possible
adjusts your manual bid up or down based on each click’s likelihood to
result in a conversion
sets bids to help you get the most clicks within your target spend amount
sets bids to maximize your conversion value while trying to reach an
average return on ad spend
Q3. Frequency capping limits the number of times:
your ads appear to the same person on the Display Network
your ads appear during the designated days and hours that you set
your ads appear to people with the same IP address
your ads appear to the same person on the Search Network
Q4. Which practice would be acceptable under Google’s editorial and
technical requirements?
Promoting documented copyrighted content
Including a generic phrase like “Buy products, click here”
Linking to a site that’s under construction
, Showing a URL that doesn’t accurately indicate the landing page, such as
“google.com” taking people to gmail.com
Q5. A direct response advertiser is primarily interested in generating
conversions from a Display campaign. To get a potentially better return on
investment, this advertiser should use:
target cost–per–acquisition (CPA) bidding
cost–per–click (CPC) bidding
cost–per–day (CPD) bidding
viewable cost–per–thousand impressions (vCPM) bidding
Q6. James is marketing an online training course and wants to improve his
campaign performance. He analyzes the conversion-tracking data and
realizes most course registrations are coming from Atlanta, GA. What
should he do?
Limit the number of times an individual in that region sees the ad
Buy more ad inventory in that region
Lower the bid for inventory targeting that region
Run remarketing campaigns only in that region
Q7. Which of the following goals can you achieve for your marketing
campaign by using automated bidding?
To choose what time of day your ads will appear
To reach the right user with the right message at the right time
To control the cost of each click
To target specific devices exclusively
