Amazon Ads Campaign Planning Certification
Exam Answers 2024
Question 1: True or false? The metrics in retail insights are ad attributed.
False
True
Question 2: Alify has worked with Amazon to create a campaign that uses
an Easter egg for unique shopping queries. For which of the following goals
is this strategy LEAST likely to be effective?
Promote an exclusive offer
Drive conversions
Promote an event
Drive awareness of a new product
Question 3: Chukwudi wants to understand when his brand’s customers
are most likely to buy so that he can do a homepage takeover on a day that
shoppers are most likely to purchase his products. Which audience insight
would help him find this information?
Demographic
Overlap reports
Timing
Purchase frequency
Question 4: Which of the following is a benefit to combining display ads
with sponsored ads?
, Reengage shoppers after they use the discovery bar or browse for related products
Reach customers who are not actively searching or browsing for related products
Help reach 10 times more high-intent shoppers
All of these
Question 5: True or false? It’s best to maximize the number of clicks a
customer must take between the initial click of an ad and the end action, in
order to obtain the most accurate conversion metrics.
True
False
Question 6: True or false? Advertisers of brands that do not sell
on Amazon can leverage Amazon’s industry-specific insights that can be
used to make ads more relevant to customers.
True
False
Question 7: Darci is reviewing an overlap for her brand and notes that one
of the overlapping audiences has a size of 4. What does this indicate?
The audience is 4 times as likely to interact with the brand than the average audience on Amazon.
The overlapping audience is 4 times as likely to fall into the audience selected for the report than the
average audience on Amazon.
The overlapping audience is 40% similar to the average audience on Amazon.
The audience is larger than 40% of all Amazon audiences.
Question 8: Which retail metric highlights how frequently an advertiser’s
products show up in organic widgets such as recommendations or
“frequently bought together with”?
Conversion rate
Search impressions
Exam Answers 2024
Question 1: True or false? The metrics in retail insights are ad attributed.
False
True
Question 2: Alify has worked with Amazon to create a campaign that uses
an Easter egg for unique shopping queries. For which of the following goals
is this strategy LEAST likely to be effective?
Promote an exclusive offer
Drive conversions
Promote an event
Drive awareness of a new product
Question 3: Chukwudi wants to understand when his brand’s customers
are most likely to buy so that he can do a homepage takeover on a day that
shoppers are most likely to purchase his products. Which audience insight
would help him find this information?
Demographic
Overlap reports
Timing
Purchase frequency
Question 4: Which of the following is a benefit to combining display ads
with sponsored ads?
, Reengage shoppers after they use the discovery bar or browse for related products
Reach customers who are not actively searching or browsing for related products
Help reach 10 times more high-intent shoppers
All of these
Question 5: True or false? It’s best to maximize the number of clicks a
customer must take between the initial click of an ad and the end action, in
order to obtain the most accurate conversion metrics.
True
False
Question 6: True or false? Advertisers of brands that do not sell
on Amazon can leverage Amazon’s industry-specific insights that can be
used to make ads more relevant to customers.
True
False
Question 7: Darci is reviewing an overlap for her brand and notes that one
of the overlapping audiences has a size of 4. What does this indicate?
The audience is 4 times as likely to interact with the brand than the average audience on Amazon.
The overlapping audience is 4 times as likely to fall into the audience selected for the report than the
average audience on Amazon.
The overlapping audience is 40% similar to the average audience on Amazon.
The audience is larger than 40% of all Amazon audiences.
Question 8: Which retail metric highlights how frequently an advertiser’s
products show up in organic widgets such as recommendations or
“frequently bought together with”?
Conversion rate
Search impressions
