Amazon Advertising Foundations Certification Exam Answers 2024

Amazon Advertising Foundations Exam
Quiz Answers

Question 1: Lawanda wants to expand the reach of her brand’s campaign
beyond what is achievable through Amazon’s websites and apps. Which
inventory should she leverage?


 Amazon O&O sites
 Third-party sites
 Devices
 Amazon retail sites




Question 2: Which of the following best describes a campaign with a
consideration goal?


 The campaign is reaching audiences that viewed a product detail pages but did not convert.
 The campaign is leveraging Subscribe & Save offers to drive brand loyalty.
 The campaign is reaching an audience that is shopping the category, to help them consider a brand’s
product.
 The campaign is reaching shoppers unfamiliar with the brand.




Question 3: Miguel knows that the majority of e-commerce customers do not
purchase after viewing a product for the first time. He wants to reengage those
that have viewed his brand’s products. Which Amazon audience should Miguel
leverage?


 Audiences based on views
 Lifestyle
 Audiences based on purchases
 Lookalike




Question 4: Where can display ads be placed?


 Amazon O&O sites
 Devices

, Third-party sites
 Amazon retail sites




Question 5: Rhonda is an advertiser at a consumer-packaged goods company
that sells laundry detergent. She is looking to reengage her existing audiences to
encourage repeat purchases on Amazon. Which audience(s) would best help
Rhonda achieve this goal? (Select 2)


 Audiences based on purchase of her brand’s laundry detergent
 Demographic: males
 Audiences based on keyword search
 Audiences transferred based on pixel traffic from their website




Question 6: Sports Lab is running Amazon ads on FireTV. Which inventory are
they leveraging?


 Amazon O&O sites
 Third-party sites
 Amazon retail sites
 Devices




Question 7: Why do advertisers look at detail page views?


 This metric helps advertisers understand the impact their advertising has on brand halo sales.
 This metric helps an advertiser understand whether their ads are driving customers to find out more
information about their product.
 This metric helps advertisers understand how many purchases are being made of specific ASINs.
 This metric helps advertisers understand the number of impressions served.




Question 8: True or false? Amazon Advertising offers solutions for businesses of
every size and at any stage.


 True
 False

, Question 9: Johan is an advertiser at a consumer electronics brand. He wants to
understand the impact of his advertising by comparing changes from 30 days
before the campaign to 30 days after. Which of the following would help him
understand this?


 Purchase frequency insight
 Overlap report
 Retail insights
 Brand halo




Question 10: Myung-dae is an advertiser at a hair care brand. He wants to
understand the percentage of first time versus repeat buyers of his brand’s
products. Which insight would be best for Myung-dae to review?


 Purchase frequency insights
 Timing insights
 Overlap reports
 Demographic insights




Question 11: Which of the following is a true statement about retail insights?


 Retail insights show retail activity across Amazon only for audiences that were served an ad.
 Retail insights show all retail activity across Amazon for the promoted ASINs, regardless of whether
audiences weres served an ad.
 Retail insights show retail activity across only for brand halo ASINs




Question 12: Which of the following metrics would be the strongest indicator of a
campaign’s ability to help drive awareness?


 Add to cart
 Purchases
 Impressions served
 Detail page views