Google Analytics 4 Certification
Assessment Answers 2024
You would like to export your Google Analytics data to BigQuery to run
queries and combine some of your offline data with Analytics data. What
type of Analytics property can export data to BigQuery?
Only Standard properties in GA4 or Universal Analytics
Standard or Analytics 360 properties using Universal Analytics
Standard or Analytics 360 properties using GA4
Only Analytics 360 properties in GA4 or Universal Analytics
Which Analytics feature lets you associate your own identifiers with your
individual customers so you can connect their behavior across different
interactions on various devices and platforms?
User-ID
Predictive audiences
Device-ID
Audience triggers
You decide to advertise online in a few different places to drive traffic to
your website. You’re in your Google Analytics 4 property and are
interested in how these various ads work together on the path to
conversions. In this case, where can you find the “Conversion paths” report
in your Google Analytics 4 property?
Configure
Reports
Advertising
Explore
,You have Ads Personalization enabled for your property, but want to
exclude specific events. What does this mean for the data for those events?
That data will only be available in the Advertising section
That data will only be used for measurement purposes
That data will only be used for audiences in Google Ads
That data will only be available in the Reports and Explore sections
You manage a blog that has a few contributing authors. What could you
use to report the name of the author on each article page?
Custom table
Custom metric
Custom dimension
Custom user parameter
You collect data on your point-of-sale system that could complement the
data you are sending to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to
Google Analytics servers?
Data import
Modify event
Measurement Protocol
HTTP request
You want to find techniques that go beyond standard reports so that you
can uncover deeper insights about customer engagement. Which section of
your Google Analytics property contains this?
Reports
Advertising
Configure
Explore
,Connecting which platform to Analytics allows you to direct experiments
toward specific audiences to test variants of your web pages?
Firebase
Google Optimize
Search Console
Modify event
One of these features, when enabled, associates event data collected from
users on their app or website with the Google accounts of users who are
signed in and have agreed to share this information. Which is it?
Google Ads
User-ID
Google Search Console
Google signals
Which of these tasks can be done using audience triggers?
Create new events based on existing event parameters
Create new audiences based on predictive metrics
Create new events based on an audience rule being satisfied
Create new audiences based on specific events that are triggered
When a user watches a video, this triggers an event on your website. Which
of these is an event parameter?
Name of a video watched on your site
The devices users are on when watching a video on your site
How many users opened the page containing a video on your site
How many users viewed a video on your site
, You have a website and want to start gathering and reporting insights for it
in Google Analytics. What should you set up first?
Analytics tag
Google Ads
Firebase SDK
Analytics SDK
Which events are accounted for in the Realtime report?
Events that took place within the last 60 minutes
Events that took place within the last 12 hours
Events that took place within the last 8 hours
Events that took place within the last 30 minutes
After you’ve exported Google Analytics data to BigQuery, what can you do
with your data?
You can use SQL to query your data to answer questions and gain insights
into your products, users, and channels
You can use audiences to target website experiments and test variants of your web
pages
You can access app-specific reports such as crash data, notification effectiveness,
and deep-link performance
You can use conversions for ad campaign bidding, and audiences to target ad
campaigns
You’re using Google Analytics for your website. In which situation could
you use the Engagement overview report?
You’re interested in seeing which pages on your site are getting the most
traffic.
You’d like insight into your users’ interests they’ve express through their online
browsing and purchase activities.
Assessment Answers 2024
You would like to export your Google Analytics data to BigQuery to run
queries and combine some of your offline data with Analytics data. What
type of Analytics property can export data to BigQuery?
Only Standard properties in GA4 or Universal Analytics
Standard or Analytics 360 properties using Universal Analytics
Standard or Analytics 360 properties using GA4
Only Analytics 360 properties in GA4 or Universal Analytics
Which Analytics feature lets you associate your own identifiers with your
individual customers so you can connect their behavior across different
interactions on various devices and platforms?
User-ID
Predictive audiences
Device-ID
Audience triggers
You decide to advertise online in a few different places to drive traffic to
your website. You’re in your Google Analytics 4 property and are
interested in how these various ads work together on the path to
conversions. In this case, where can you find the “Conversion paths” report
in your Google Analytics 4 property?
Configure
Reports
Advertising
Explore
,You have Ads Personalization enabled for your property, but want to
exclude specific events. What does this mean for the data for those events?
That data will only be available in the Advertising section
That data will only be used for measurement purposes
That data will only be used for audiences in Google Ads
That data will only be available in the Reports and Explore sections
You manage a blog that has a few contributing authors. What could you
use to report the name of the author on each article page?
Custom table
Custom metric
Custom dimension
Custom user parameter
You collect data on your point-of-sale system that could complement the
data you are sending to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to
Google Analytics servers?
Data import
Modify event
Measurement Protocol
HTTP request
You want to find techniques that go beyond standard reports so that you
can uncover deeper insights about customer engagement. Which section of
your Google Analytics property contains this?
Reports
Advertising
Configure
Explore
,Connecting which platform to Analytics allows you to direct experiments
toward specific audiences to test variants of your web pages?
Firebase
Google Optimize
Search Console
Modify event
One of these features, when enabled, associates event data collected from
users on their app or website with the Google accounts of users who are
signed in and have agreed to share this information. Which is it?
Google Ads
User-ID
Google Search Console
Google signals
Which of these tasks can be done using audience triggers?
Create new events based on existing event parameters
Create new audiences based on predictive metrics
Create new events based on an audience rule being satisfied
Create new audiences based on specific events that are triggered
When a user watches a video, this triggers an event on your website. Which
of these is an event parameter?
Name of a video watched on your site
The devices users are on when watching a video on your site
How many users opened the page containing a video on your site
How many users viewed a video on your site
, You have a website and want to start gathering and reporting insights for it
in Google Analytics. What should you set up first?
Analytics tag
Google Ads
Firebase SDK
Analytics SDK
Which events are accounted for in the Realtime report?
Events that took place within the last 60 minutes
Events that took place within the last 12 hours
Events that took place within the last 8 hours
Events that took place within the last 30 minutes
After you’ve exported Google Analytics data to BigQuery, what can you do
with your data?
You can use SQL to query your data to answer questions and gain insights
into your products, users, and channels
You can use audiences to target website experiments and test variants of your web
pages
You can access app-specific reports such as crash data, notification effectiveness,
and deep-link performance
You can use conversions for ad campaign bidding, and audiences to target ad
campaigns
You’re using Google Analytics for your website. In which situation could
you use the Engagement overview report?
You’re interested in seeing which pages on your site are getting the most
traffic.
You’d like insight into your users’ interests they’ve express through their online
browsing and purchase activities.
